We have an award-winning track record delivering successful campaigns for trade clients.
From workwear and building supplies to power tools and industrial products, we appreciate the benefits that a strong brand reputation delivers for clients who are operating in the trade sector. We’re well respected by the trade press and make it our business to invest in developing solid relationships with editors, individual journalists and publishers.
We know how to engage tradespeople – due to its mixed demographic, in our experience one size doesn’t fit all. And, we understand that building profile and brand awareness goes beyond the product.
We’ve also developed great sector insight and valued partners including trade shows and industry initiatives such as Skill Build.
Our trade PR services include:
- Content strategy – audit & analysis, audience research, process planning, tone of voice & messaging, creative ideas development & campaign delivery
- Channel planning – trade press, social media, influencers, events & exhibitions
- Content creation – blogs, images, videos
- Copywriting for websites, brochures, articles, features, case studies & white papers
- Communications training – employee advocacy
- Crisis and issues management
- Design and print packages for events – leaflets, banners, promotional material
- Digital PR for SEO
- Exhibition support & event management
- Influencer relations
- Media relations and journalist engagement – press releases to forward features
- Media buying – trade press advertorials & sponsorship
- Press Office – first point of contact for journalists
- Social media – community management, posting, team training
- Stakeholder engagement
- Trade show PR – press office, journalist liaison, press packs & press materials
- Video content
Today is #WorldHealthDay, and there has never been a more pertinent time to show our appreciation for those that work in healthcare. Huge shout out to our clients working in healthcare and everyone working on the frontline right now, you have our admiration and support! 💛 pic.twitter.com/UyOukkd6XV
Although we can’t gather in person, there’s still plenty of virtual events to look forward to! 📚 @e_nation Lunch & Learn 💻 @Meltwater's webinars 🍻 @digitalguzzle 🌐 @EvoNetworking 🧘♀️ @yogawithadriene Check out our #blog for more info👇 #wfh ow.ly/BodS50z4aTm
Such a great and thoughtful campaign💡 twitter.com/caringinbristo…
We've been nominated in The Drum Recommends Awards for 2 categories, Events and PR! 🥁🥁🥁 As 2-time winners of Best PR Agency, we're hoping for another win! They say third time lucky...🤞 Congrats to all other nominees! @TheDrumAwards #TheDrumRecommendsAwards #FridayFeeling pic.twitter.com/vWPNYkeltk