We have an award-winning track record delivering successful campaigns for trade clients.
From workwear and building supplies to power tools and industrial products, we appreciate the benefits that a strong brand reputation delivers for clients who are operating in the trade sector. We’re well respected by the trade press and make it our business to invest in developing solid relationships with editors, individual journalists and publishers.
We know how to engage tradespeople – due to its mixed demographic, in our experience one size doesn’t fit all. And, we understand that building profile and brand awareness goes beyond the product.
We’ve also developed great sector insight and valued partners including trade shows and industry initiatives such as Skill Build.
Our trade PR services include:
- Content strategy – audit & analysis, audience research, process planning, tone of voice & messaging, creative ideas development & campaign delivery
- Channel planning – trade press, social media, influencers, events & exhibitions
- Content creation – blogs, images, videos
- Copywriting for websites, brochures, articles, features, case studies & white papers
- Communications training – employee advocacy
- Crisis and issues management
- Design and print packages for events – leaflets, banners, promotional material
- Digital PR for SEO
- Exhibition support & event management
- Influencer relations
- Media relations and journalist engagement – press releases to forward features
- Media buying – trade press advertorials & sponsorship
- Press Office – first point of contact for journalists
- Social media – community management, posting, team training
- Stakeholder engagement
- Trade show PR – press office, journalist liaison, press packs & press materials
- Video content
Want to know how to make an impact with #videomarketing? 📹 We recently sat in on #SMWONE session: ‘Little Resources Big Results' with @HarrisBeber of @Vimeo. In our latest #blog, we share our top takeaways - ow.ly/JHzx50zZMr5 pic.twitter.com/7GQiXf4O03
Back in April, we won Best PR Agency 2020 at #TheDrumAwards 🏆 Winning the award is achieved through client feedback alone, and here’s what some of our clients had to say👇 Speak to us if you need #PR, #content or #socialmedia support for your business. pic.twitter.com/jfS2q8n36f
Instead of sharing 5 virtual events this month, we want to share some things that are making us proud to be in #Bristol! 🥐 The Bristol Pantry @wriggle_HQ 🗺 Banksy Bristol Trail app 🏠 BBC 2's A House Through Time @DavidOlusoga Read the full #blog - ow.ly/dM1q50zXoKg