B2B Influencer Marketing

Influencer marketing is often associated with consumer products, but there are many opportunities to take advantage of this marketing strategy when it comes to B2B influencer marketing.

B2B influencers can provide strong referrals for your business through credible word-of-mouth recommendations that can offer more value than paying for an ad or emailing a sales pitch.

To get results from B2B influencer marketing, we look to build trusted and targeted relationships with influencers that are hand-picked for your business. Like all influencers, B2B influencers bring with them new networks, audiences and channels, which we work to harness for the benefit of your business.

Our services include:

• Research – understanding your business’s goals and objectives and key target audiences
• Influencer mapping – identifying the influencers that resonate with these goals and audiences
• Developing a brief – tailoring the brief to each influencer for maximum appeal
• Content development and execution – working closely with influencers to ensure content is authentic but also on-brand
• Measurement and analysis – reporting on campaign results and evolving the strategy