Improve your visibility across ChatGPT, Google AI Overviews and AI Mode, Gemini, Perplexity and other AI-powered search experiences.
As more people use AI-powered search to research, compare organisations and make decisions, the way brands are discovered online is changing.
Generative Engine Optimisation (GEO) helps organisations adapt to this shift by improving the signals that help AI systems understand their expertise, authority and relevance – increasing the likelihood of their brand and content being surfaced, referenced or recommended in AI-generated answers.
Our AI Search Visibility and GEO services bring together SEO, strategic PR, digital PR, content and brand reputation to strengthen your visibility across both traditional and AI-powered search.
AI-powered search is changing how people discover organisations and make decisions. But knowing what really matters – and where to focus – isn’t always easy.
Our free guide, The New Rules of Search, cuts through the hype and explains what’s changing, what GEO actually means and practical ways to strengthen your visibility across AI-powered search.
AI search is changing how customers discover information, evaluate suppliers and make purchasing decisions. While every organisation’s situation is different, there are several scenarios where GEO and AI search insight become operationally critical.
The challenge is knowing where your organisation currently stands – and whether competitors are gaining visibility where you aren’t. Understanding these gaps can help you identify where to focus your efforts and strengthen your presence across AI-powered search.
A potential customer asks ChatGPT: “Who are the leading ESG consultancies in the UK?” or “Which accounting firms specialise in charities?”
The AI provides recommendations, but your business isn’t mentioned despite being a credible provider. GEO helps strengthen the authority, relevance and trust signals that increase the likelihood of your organisation being referenced when AI platforms generate answers.
As Google AI Overviews and other AI-powered experiences increasingly answer questions directly within the search experience, some searches no longer result in a website visit.
This doesn’t necessarily make visibility less valuable. The challenge is ensuring your organisation is present and influential at the point where people are researching, comparing options and forming opinions – whether or not that journey results in an immediate click.
Your organisation publishes expert content, reports, insights and commentary, yet AI platforms are citing competitors more frequently than your brand. In many cases, this isn’t just a content quality issue. It’s an authority, entity recognition or digital footprint challenge. GEO helps strengthen the signals AI systems use to recognise subject matter expertise.
You consistently appear in traditional search results, but when prospects use ChatGPT, Gemini or Perplexity, competitor brands are being referenced more often. This can create a new visibility gap that isn’t always apparent through conventional SEO reporting. A GEO strategy helps identify why competitors are being surfaced and what actions can improve your organisation’s visibility across AI-powered search experiences.
Expanding into a new sector, geographic market or specialist service often requires more than website optimisation alone. AI systems tend to favour organisations that demonstrate recognised expertise and authority. Building authority through a combination of content strategy, digital PR, entity optimisation and credibility signals can help strengthen your visibility in AI-powered search.
Search is evolving rapidly. While traditional SEO remains essential, there is a need to build and maintain visibility across AI-driven discovery platforms, strengthening expertise, authority and trust signals that influence both search rankings and AI-generated answers.
We combined strategic PR, high-authority media coverage and GEO to strengthen Albert Goodman’s authority, trust and discoverability across AI-powered search.
80 pieces of media coverage | 200m reach | 60% Tier 1 coverage | 31% share of voice
The campaign demonstrates how PR and third-party authority can form an important part of a wider AI Search Visibility strategy.
Most agencies approaching GEO focus solely on technical SEO.
We take a broader approach.
We know that AI systems increasingly rely on authority, reputation, expertise and third-party validation when selecting sources; successful GEO demands more than website optimisation alone.
Our approach combines :
SEO expertise | Digital PR and media strategy | Content Strategy | Brand and reputation building | Measurement and insight
This integrated approach helps organisations build the signals that influence both traditional search engines and AI-powered discovery platforms.
Don’t wait until your competitors dominate AI-driven results. Contact us today to future-proof your search strategy.
What is AI search visibility?
AI Search Visibility refers to how easily your organisation can be discovered, referenced or recommended within AI-powered search experiences such as ChatGPT, Google AI Overviews, Google AI Mode, Gemini and Perplexity.
Improving visibility requires a combination of technical SEO, authoritative content, digital PR, media coverage and strong brand signals that help AI systems understand and trust your organisation.
What is Generative Engine Optimisation (GEO)?
Generative Engine Optimisation (GEO) is the process of improving the signals that influence how AI-powered search platforms evaluate, select and reference information. GEO helps organisations strengthen their authority, expertise and relevance so they are more likely to be surfaced in AI-generated answers and recommendations.
How is GEO different from SEO?
SEO focuses on improving visibility within traditional search engine results pages. GEO builds on strong SEO foundations by optimising the authority, trust and expertise signals that AI systems use when generating responses. While SEO helps improve rankings, GEO focuses on increasing the likelihood that your organisation is referenced and recommended within AI-generated answers.
Why is AI search visibility important for my business?
More people are using AI-powered search to research products, compare suppliers and make purchasing decisions. As these behaviours continue to grow, organisations with stronger authority, visibility and trust signals are more likely to be discovered and recommended across AI-powered search experiences.
Can GEO improve visibility in ChatGPT and Google AI overviews?
GEO helps strengthen the signals that AI-powered search platforms use when selecting and referencing sources. This includes ChatGPT and Google AI Overviews. But while no agency can guarantee inclusion within AI-generated responses, GEO can improve the likelihood of your organisation being surfaced across across these platforms.
Does GEO replace traditional SEO?
No. SEO remains the foundation of online visibility. Technical performance, website structure, content quality and search optimisation continue to play an essential role in how organisations are discovered online. GEO complements SEO by helping organisations strengthen their visibility across emerging AI-powered search experiences.
Why does PR matter for AI search visibility?
AI systems increasingly rely on trusted third-party sources when evaluating organisations and generating responses. Media coverage, thought leadership, expert commentary and authoritative brand mentions can all contribute to stronger trust and authority signals.
Strategic communications and digital PR therefore play a crucial role in strengthening AI Search Visibility.
How do you measure AI search visibility?
AI Search Visibility is measured through a combination of factors including AI platform monitoring, brand mention analysis, search visibility, share of voice, authority signals and competitive benchmarking. As well as deeper insights into how this visibility is impacting your commercial performance.
This helps organisations understand how visible they are across both traditional and AI-powered search environments, as well as how this visibility translates into actual business growth.
Which businesses benefit most from GEO?
Organisations across all sectors can benefit from GEO. But it is particularly valuable for businesses operating in competitive markets, complex buying environments or sectors where expertise, trust and reputation significantly influence purchasing decisions… and where online visibility can be a deciding factor for audiences.
How long does it take to see results from GEO?
Results vary depending on your current website performance, authority, content and competitive landscape. Indexing can take days, perhaps weeks and uptake speed for citations and mentions varies. But
But to see the actual benefits of compounding authority takes time. Which is why we would always recommend these kinds of projects are undertaken with a long-term mindset.
Can you guarantee visibility in AI-generated search results?
No agency can guarantee that a business will appear within AI-generated responses. AI platforms use complex and evolving systems to determine which sources are referenced. GEO focuses on improving the signals that influence visibility, authority and trust, increasing the likelihood that your organisation is surfaced when relevant topics and queries are discussed.
