DIGITAL PR & COMMUNICATIONS

THE POWER OF DIGITAL COMMUNICATIONS & PR

We live in a digital-first world where we’d sooner load up a web page than pick up a newspaper. Any modern communications strategy needs to be digitally-led. Digital platforms are your audience’s go-to, so it’s critical that you have a digital-first approach to your communications.

Your digital PR communications strategy is directly tied to your success. The most successful companies take full advantage of the digital channels available to them. At AMBITIOUS, we take a fully integrated approach that puts digital at the heart of any digital PR strategy. We stay at the cutting edge of the industry. Our team is always up to date with the latest trends and platforms, and prioritising creativity and ideas that inspire and engage.

Alongside integrated digital PR campaigns, we have specialist digital PR offers that we can plug in to address business needs and boost your brand online. Our work will ensure your online reputation is best represented and has a positive appearance in search engines’ results. Protecting and growing your company or personal reputation through curating a digital profile is essential to every business.

DIGITAL PR SERVICES

We provide digital PR services, working to secure coverage (quality links) on relevant websites, blogs and online media channels with a tailored campaign strategy. This is achieved through creating digital content with a strong angle or interesting hook as part of media relations to secure press coverage. We outreach to relevant online channels including publications, journalists, content editors, bloggers and other influencers, and networks to secure authoritative links that elevate your online ranking position in search engine results and increase page authority.

From this, we can drive brand awareness, quality traffic and engagement through a digital campaign. Further to this, we can seek to manage the search results that are important to you. Our digital PR services are tailored to gain you greater online visibility, build brand awareness, engage with your target audiences and secure measurable growth for your company. Our team of digital PR experts can help build brand mentions, high-quality earned links and connect with new audiences and potential customers. We use creative campaigns based on quality content for audience engagement. We know that digital PR is an important aspect of your digital marketing strategy. 

OUR APPROACH

As a digital pr agency, we aim to make our clients powerful digital communicators. We connect them with their key stakeholders and target audience through the channels that matter to them.

Our campaigns follow our INSIGHTS, IDEAS, IMPACT structure. Firstly, we draw out the INSIGHTS about your business’s current strategy and the market that you operate in. Our digital PR specialists utilise a combination of industry-leading tools. This paints a picture of what is working and what isn’t, where the white space is and what channels are going to be most effective to leverage. We leverage this to create a digital communications strategy.

We then get creative – it’s one of the things we do best. We develop IDEAS that we know will get cut through with your key audience groups. Our team of social media technicians, SEO boffins and creative content minds will deliver a campaign that makes you shine brightest in front of those you need to influence.

Finally, we look to create and importantly measure our IMPACT. The beauty of digital communications is that we can be more granular with our measurement, seeking out the metrics that support you in meeting your business goals.

Here are how our services break down: