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EXPERT EARNED MEDIA RELATIONS STRATEGIES FOR MAXIMUM COVERAGE
Securing earned media can be daunting for businesses and brands – it takes timing, topicality, and context as well as knowing which journalists to reach out to and why. Our team brings a wealth of experience in media relations, crafting press releases that convert into valuable press coverage. Our always-on press office works hard, developing bespoke feature pitches and articles tailored to individual media outlets according to their editorial calendar. Our newsjacking strategies enable us to respond to breaking news with your expertise, showing that your business is on the pulse.
We also use data-driven research as well as case studies to support narratives and demonstrate thought leadership. We select and brief spokespeople for interviews to provide comments for articles, increasing your chances of coverage. Moreover, we use search demand and trends on social media to guide media relations efforts so that they’re more likely to be noticed and shared by larger audiences.
ACCELERATE YOUR GROWTH AND SCALE FAST WITH IMPACT
Discover how B2B public relations strategies can accelerate growth, helping you drive the visibility and credibility to scale up successfully. This guide shares practical insights to help your brand break through and lead.
ELEVATE YOUR BRAND TO DRIVE DEMAND AND WIN MORE CUSTOMERS
OUR APPROACH
INSIGHT
We listen to our clients’ business needs, navigate their markets and unlock new perspectives – connecting hidden insights with real-world strategy, designed to deliver an impact.
IDEAS
From insights and strategy to ideas with ambition, our team of communication experts translate emotion into engagement – connecting our clients with the conversations that matter.
IMPACT
With fully trackable data and analytics, we focus on metrics that move the needle to deliver our clients reach, credibility, ROI and business impact – for PR that connects.
OUR SECTOR EXPERIENCE
With a team of communications and creative experts across property, construction & built environment, engineering and innovation, technology, financial and professional services, pharma and healthcare, education, public sector, ESG and sustainability – we know what it takes to connect ambition with results.
WHY CHOOSE AMBITIOUS?
AMBITIOUS by name and nature, we are a trusted partner in strategic communications with a proven track record regionally, nationally, and internationally. Ranked among PR Week’s top 150 B2B agencies, we consistently score 9/10 in The Drum Recommends, based on client ratings. Our commitment to excellence is reflected in numerous accolades, including ‘Best PR Agency’ at The Drum Recommends Awards, along with multiple PRCA Dare and CIPR PRide Awards, celebrating our innovative work. Recognised as a ‘Best Employer’ at the Bristol Life Awards, we also feature in The Sunday Times Best Places to Work and were ‘Highly Commended’ in PR Week’s Best Places to Work, highlighting our team’s drive and dedication to exceptional client service.
HOW WE’VE HELPED OUR CLIENTS…
St James’s Place Financial Adviser Academy Case Study: Content Growth Story with AMBITIOUS
Created a content campaign to support the academy's 10-year anniversary.
Lifetime Training Case Study: Content Communications Impact with AMBITIOUS
Delivered a communications strategy to promote best practices and standards in public sector construction frameworks.
It’s a real pleasure to work with Helen, Katy and Elli and the team at AMBITIOUS. They’re always helping to tweak and hone our media outreach to best support our goals.”
“AMBITIOUS has offered us excellent support with starting out in exploring the possibilities of PR. They drive things forward and keep us on track, offering their expertise about what will work for the media and writing releases for us – often taking quite complex subjects and condensing into key messages. We’ve received some great coverage and are working well together.”
READY TO ELEVATE YOUR BRAND?
Fill out the form below to get in touch with our team. Whether you have a question, need more information, or are ready to start a project, we’re here to help.
Need to chat to someone? Please call our team today on 0117 905 1177
FAQs
What is PR?
PR, or Public Relations, is the strategic communication process that builds mutually beneficial relationships between organisations and their audiences. Working with a b2b pr agency involves managing the spread of information between an organisation and the public to shape perceptions and maintain a positive image.
What are the benefits of PR for a company?
- Reputation management – PR helps organisations maintain a favourable public image and manage crises effectively.
- Building Credibility and Trust: It establishes credibility and trust with stakeholders, including customers, investors, employees, and the community.
- Media Relations: PR manages relationships with media outlets to secure positive coverage and manage publicity.
- Audience Engagement: It engages with target audiences through effective communication channels, such as social media and events.
- Support Business Goals: PR supports marketing efforts, product launches, and other business initiatives by generating awareness and interest.
Why do I need a public relations agency?
Using a fully-integrated B2B and corporate PR agency such as AMBITIOUS can deliver specialised knowledge and experience in crafting strategic communication, media relations, crisis management, and stakeholder engagement plans. We have strong and well-established relationships with journalists, editors, and media outlets and know what it is they’re looking for in a story which helps us secure the best media coverage possible for your brand. We then use the latest metrics to measure the results and impact of this. Agencies such as AMBITIOUS are also experts in minimising damage to your brand’s reputation in the event of a crisis and can offer guidance and council throughout challenging situations.
How would AMBITIOUS tailor a PR strategy to meet our business goals?
AMBITIOUS employs a robust approach to measuring the success of communications efforts. It’s different for each client because it’s tailored to your objectives and business goals. Here are some methods that we use:
Media coverage and reach:
- Tracking and analysing media placements across relevant channels to quantify the reach and impact of earned media.
- Align with KPIs such as brand awareness, reputation enhancement, lead generation, or customer engagement.
- Tracking digital metrics: such as website performance, leads, shares, views and google search rankings.
- Industry benchmarking: Comparing performance against industry competitors using metrics such as volume, sentiment analysis, views and share of voice.
How does AMBITIOUS measure the success of communications efforts?
AMBITIOUS employs a robust approach to measuring the success of communications efforts. It’s different for each client because it’s tailored to your objectives and business goals. We adopt the AMEC (Association for the Measurement and Evaluation of Communication) framework which consists of seven elements: objectives, inputs, activities, outputs, outtakes, outcomes, and impact.
It is a holistic measurement that can be applied across various communication disciplines, including corporate and B2B communications, community relations, digital communications, and stakeholder engagement as well as media relations. We assess variables such as audience reach, message penetration, sentiment, and behavioural changes, alongside quantitative data to ensure that communications strategies align with broader business goals and deliver measurable value across all areas.