Earned media is unpaid media coverage that is generated through press releases, features, providing topical comments and broadcast interviews.
Building earned media can be daunting for businesses and brands – it often takes considerable networking and relationship building with journalists, as well as skilled timing, topicality and context.
As a PR company, this is our heartland at AMBITIOUS. Our team brings a wealth of experience in media relations and a thorough understanding of what makes newsworthy content. We can help you with:
- Press releases – crafting press releases that appeal to journalists and align to your company goals or brand values
- Coverage – converting press releases into successful press coverage through our strong media contacts
- Features and articles – developing bespoke pitches to appeal to individual publications and media outlets
- News jacking – responding to breaking news with your ideas or angles, showing your business is on the pulse and well-informed
- Spokespeople – selecting and briefing spokespeople for your business to comment in interviews and increase the chances of coverage.
AMBITIOUS surpassed press coverage targets for Whistle Punks across key media, including national coverage in The Times and BBC Radio Bristol. For Bristol Marriott Hotel, we used earned media to rebuild the brand, securing feature contributions, interviews, news stories and society photo-led stories. And, for Bft Automation how a proactive media relations programme helps this specialist in access automation speak to the installer community in their own trade sector and raise awareness in target sectors such as hotels, leisure and facilities management.
Looking to generate more press & media coverage? Contact our media relations experts for a FREE 30 minute consultation.
We deliver award winning campaigns for our clients. Crowned Best PR Agency at The Drum’s RAR Awards 2018, 2019, 2020 and 2021, the national award based on client ratings, it’s fair to say that we deliver results against our PR plans and client campaigns.
Our focus is corporate and business-to-business communications. It’s our strength: it’s what we do best. If you think our PR agency can help your business or brand grow, then please get in touch by phone 0117 905 1177 or email [email protected]