Investing time into developing great content and securing earned media coverage with SEO backlinks can be an important part of your digital marketing strategy. But, it’s only worth the effort if it gets seen by your target audience and is part of a planned campaign effort with measurable results. This is where our SEO PR and link building services come in.
Earning SEO backlinks – where another website links to one of your pages – and successful SEO is about understanding the keywords that are most important to your brand, distributing your content on trusted and reliable platforms and ultimately, achieving better search engine results.
A continual stream of links from authoritative websites, usually placed by PR professionals within the content they have created, has proven to have a large impact on organic visibility in search results. Make sure your digital marketing services use PR tactics to scale up SEO activity. PR professionals know how to combine PR and SEO efforts, what type of content makes an impact, what audiences want to know, and what journalists and editors are looking for.
At AMBITIOUS, our team know digital PR well and how to develop content that will rise up the keyword ranking. Selecting the right keywords is where all SEO efforts begin, and they can often inspire your PR strategy and PR activity. Consider your brand identity and market placement, then identify the keywords you want to be ranked for. Journalists and editors want their content to perform well, and many have targets they need to meet.
Our carefully crafted content about your story and news drives traffic to their website. Having a strategically planned out and targeted campaign with PR and SEO together can provide a business with improved analytics, and improved success in today’s ever-increasing digital marketing landscape. A SEO PR strategy gives a company a competitive edge against other businesses in the industry. PR is essential for a healthy SEO strategy and SEO is needed to produce strong digital PR results.
Competitive SEO and PR strategies are ever-changing, and leveraging all channels is essential to staying ahead of the game.
Taking a campaign-led approach, we ensure SEO and PR are interwoven into our work through:
- SEO audits – we start by understanding your current SEO rankings and mapping out your main competitors
- Keyword research – we plot the primary keywords that matter to your business and identify gaps that you may be missing
- Link building – understanding where content seeding can be used to build the most credibility for your business and pitching to secure coverage
- Paid strategy – recommending where a paid strategy can support brand visibility online
“Energetic, engaged and delivering to our brief and some. Thanks.”
“Ambitious PR is one of the best PR agencies I have ever worked with. They think beyond traditional PR and have helped us establish strategic partnerships with trade and educational bodies. They have integrated our PR and social media strategies which has been hugely beneficial to our brand. They focus on results and have been a great asset to our team.”
“Responsive and creative with relevant content. Understood our business and services from the outset.”
We deliver award winning campaigns for our clients. Crowned Best PR Agency at The Drum’s RAR Awards 2018, 2019 and 2020, the national award based on client ratings, it’s fair to say that we deliver results against our PR plans and client campaigns.
Our focus is corporate and business-to-business communications. It’s our strength: it’s what we do best. If you think our PR agency can help your business or brand grow, then please get in touch by phone 0117 905 1177 or email [email protected]