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NAVIGATING CRISIS WITH CONFIDENCE
Everything feels under control; until it isn’t. Every organisation faces the risk of an unexpected crisis, from product recalls and data breaches to ESG challenges, industrial accidents, or restructures. While many businesses have operational plans for when things go wrong, the same isn’t always true for communications.
In today’s always-on, digital world, the way you communicate in a crisis can define your reputation for years to come. That’s why we help clients prepare thoroughly and respond decisively.
ARE YOU CRISIS READY?
If a crisis hit your business tomorrow, how ready would you really be? From viral social media storms to boardroom surprises, reputation can spiral faster than operations can recover. Take our quick 5 question quiz to find out how crisis-ready you are. Can you withstand the heat?
Preparedness: Building resilience before a crisis hits
Our Crisis Communications Toolkit does the groundwork for you, giving your teams clarity, confidence, and control when it matters most. It includes:
- Identification of your crisis communications team
- An issues escalation process, mapped out in a clear traffic-light system
- Stakeholder mapping and prioritisation of audiences
- An audit of internal and external communication channels
- A directory outlining how information cascades through the organisation
- An issues/scenario matrix covering key risk areas
- A messaging framework, with fictional holding statements for 10–15 potential issues
- A full plan designed in your branding for senior leadership, plus an abridged version for wider staff distribution
Response: Immediate, 24/7 support when it matters most
When a crisis does hit, we’re by your side, day or night. We offer:
- 24/7 media and issues support
- Strategic counsel for boards, executives, HR, and legal teams
- Rapid development of statements across all channels
- Media training to ensure effective communication under pressure
- Hands-on support to protect, repair, and rebuild your reputation
By combining rigorous preparedness with live support, we ensure you’re equipped to face the unexpected effectively.
OUR APPROACH
INSIGHT
We listen to our clients’ business needs, navigate their markets and unlock new perspectives – connecting hidden insights with real-world strategy, designed to deliver an impact.
IDEAS
From insights and strategy to ideas with ambition, our team of communication experts translate emotion into engagement – connecting our clients with the conversations that matter.
IMPACT
With fully trackable data and analytics, we focus on metrics that move the needle to deliver our clients reach, credibility, ROI and business impact – for PR that connects.
ELEVATE YOUR BRAND TO DRIVE DEMAND AND WIN MORE CUSTOMERS
WHY CHOOSE AMBITIOUS?
AMBITIOUS by name and nature, we are a trusted partner in strategic communications with a proven track record regionally, nationally, and internationally. Ranked among PR Week’s top 150 B2B agencies, we consistently score 9/10 in The Drum Recommends, based on client ratings. Our commitment to excellence is reflected in numerous accolades, including ‘Best PR Agency’ at The Drum Recommends Awards, along with multiple PRCA Dare and CIPR PRide Awards, celebrating our innovative work. Recognised as a ‘Best Employer’ at the Bristol Life Awards, we also feature in The Sunday Times Best Places to Work and were ‘Highly Commended’ in PR Week’s Best Places to Work, highlighting our team’s drive and dedication to exceptional client service.
OUR SECTOR EXPERIENCE
With a team of communications and creative experts across property, construction & built environment, engineering and innovation, technology, financial and professional services, pharma and healthcare, education, public sector, ESG and sustainability – we know what it takes to connect ambition with results.
LET’S TALK ABOUT YOUR BUSINESS’S RESILIENCE
Fill out the form below to get in touch with our team. Whether you have a question, need more information, or are ready to start a project, we’re here to help.
Need to chat to someone? Please call our team today on 0117 905 1177
FAQs
What is PR?
PR, or Public Relations, is the strategic communication process that builds mutually beneficial relationships between organisations and their audiences. Working with a b2b pr agency involves managing the spread of information between an organisation and the public to shape perceptions and maintain a positive image.
What are the benefits of PR for a company?
- Reputation management – PR helps organisations maintain a favourable public image and manage crises effectively.
- Building Credibility and Trust: It establishes credibility and trust with stakeholders, including customers, investors, employees, and the community.
- Media Relations: PR manages relationships with media outlets to secure positive coverage and manage publicity.
- Audience Engagement: It engages with target audiences through effective communication channels, such as social media and events.
- Support Business Goals: PR supports marketing efforts, product launches, and other business initiatives by generating awareness and interest.
Why do I need a public relations agency?
Using a fully-integrated B2B and corporate PR agency such as AMBITIOUS can deliver specialised knowledge and experience in crafting strategic communication, media relations, crisis management, and stakeholder engagement plans. We have strong and well-established relationships with journalists, editors, and media outlets and know what it is they’re looking for in a story which helps us secure the best media coverage possible for your brand. We then use the latest metrics to measure the results and impact of this. Agencies such as AMBITIOUS are also experts in minimising damage to your brand’s reputation in the event of a crisis and can offer guidance and council throughout challenging situations.
How would AMBITIOUS tailor a PR strategy to meet our business goals?
AMBITIOUS employs a robust approach to measuring the success of communications efforts. It’s different for each client because it’s tailored to your objectives and business goals. Here are some methods that we use:
Media coverage and reach:
- Tracking and analysing media placements across relevant channels to quantify the reach and impact of earned media.
- Align with KPIs such as brand awareness, reputation enhancement, lead generation, or customer engagement.
- Tracking digital metrics: such as website performance, leads, shares, views and google search rankings.
- Industry benchmarking: Comparing performance against industry competitors using metrics such as volume, sentiment analysis, views and share of voice.
How does AMBITIOUS measure the success of communications efforts?
AMBITIOUS employs a robust approach to measuring the success of communications efforts. It’s different for each client because it’s tailored to your objectives and business goals. We adopt the AMEC (Association for the Measurement and Evaluation of Communication) framework which consists of seven elements: objectives, inputs, activities, outputs, outtakes, outcomes, and impact.
It is a holistic measurement that can be applied across various communication disciplines, including corporate and B2B communications, community relations, digital communications, and stakeholder engagement as well as media relations. We assess variables such as audience reach, message penetration, sentiment, and behavioural changes, alongside quantitative data to ensure that communications strategies align with broader business goals and deliver measurable value across all areas.