EDUCATION PR AND MARKETING SERVICES

EXPERIENCED EDUCATION PR AND MARKETING AGENCY

The spotlight is always shining on education, skills and training have given the importance of learning and talent development in every sector. In our experience as an education PR and marketing agency, we see first-hand the significant government investments in adult education and apprenticeships that are underway.

We also see with our education clients the challenges that they face in student recruitment, nurturing the future students and talent pipeline. As a result, educational institutions, organisations and the training sector are busy, competitive and complex, but one that the AMBITIOUS team really understands.

Our client base includes education providers and training specialists that are looking to PR and communications to help them with a number of challenges. Youth marketing to attract students from the UK and overseas, dealing with negative news that impacts reputation in the community, to promoting new courses, launching a new tech platform or improving brand identity to help secure investment are just a few examples of areas where we can help.

MAKING A POSITIVE DIFFERENCE

We can create a PR and comms plan to sit alongside your growth strategy. The education sector covers a huge range of target audiences, from headteachers, governors, academics to parents and students and we understand what makes the relevant media in this sector tick. From traditional articles to digital marketing, we are a PR and marketing agency that creates PR and marketing strategies that are tailored to your PR and marketing team’s needs and requirements.

We have great relationships with education journalists and websites forged over many years so we know how they work and what type of stories and blog posts they are looking for. This is a niche sector and as a result, messaging needs to be carefully tailored to the audience. The best results come from putting the groundwork in and that’s something that the AMBITIOUS team can promise to deliver.

Your future students will scope you out across search engines to social networks. Our work with you will ensure that your target audience finds what they are looking for, at the right time and in the right place.

OUR EDUCATION SECTOR CLIENT EXPERIENCE 

As an education PR and marketing agency, we help a broad range of clients including edtech platforms, multi-academy trusts,  charitable bodies, independent schools, exam boards, colleges and universities to reach and engage with a huge range of audiences.

The services we provide cover the integrated communications demands of our client in the education sector – strategy, PR, content creation, content marketing, social media and digital PR. Our work is based in data, using the latest insights to create and implement the best strategy and tactics to reach the right people. Today’s students want honesty and transparency. To make compelling branding and marketing campaigns, educational organisations must seek out and create opportunities to use personalised, relevant content or influencer marketing to attract future students.

Training management platform, Bud Systems, which we’ve helped to cut through the noise with topical thought leadership campaigns combined with industry research to engage the training sector and raise awareness of its platform, is one example. We assist Access Creative College with engaging stakeholders, promoting qualifications and generating national and local awareness of its campus locations.

We work with the marketing team of schools, colleges, universities, education charities and industry bodies such as ASDAN (curriculum development organisation and awarding body), University of Bristol, City of Bristol College, Cabot Learning Federation, Wellsway Multi Academy Trust and Jo Ouston & Co to launch new sites and to assist student recruitment.

Outside of work, we have a valuable insight into the sector through our roles as advisors and governors and as a result, we’re very active in education policy and the delivery of education courses and qualifications for learners. As an education marketing agency, we use the latest insights and experience based on data to generate results and ensure our educational organisations succeed. Education is an essential part of today’s society, and we’re proud to help educational institutions optimise their PR and marketing performance.