pieces of coverage secured
total reach
of coverage in Tier 1 media
of coverage included backlinks, supporting GEO performance
“Working with AMBITIOUS has had a really positive impact on Albert Goodman. Beyond securing strong national coverage, they’ve helped us understand how generative engine optimisation will shape visibility going forward.
By placing us in the right, high‑authority publications, AMBITIOUS has strengthened how our expertise is referenced and surfaced across AI‑driven search.”
Robin Clempson
Marketing Director at Albert Goodman
Combining strategic PR, high-authority media coverage and Generative Engine Optimisation (GEO) to build authority, trust and discoverability across AI-powered search.
Albert Goodman is a leading independent firm of Chartered Accountants, tax consultants and financial planners, operating across the South West. It has been helping businesses prosper in the region for over a century and it remains proudly independent.
The firm continues to work with AMBITIOUS to support wider strategic comms goals during a period of rapid growth. This includes executing PR strategy aligned to its core values, long‑term ambitions, all with an increasing focus on visibility in AI‑driven search environments (GEO).
A key part of the brief is ensuring Albert Goodman achieves a strong regional focus across its evolving network of offices, while also ensuring the firm is visible and accurately represented across emerging “zero‑click” search experiences powered by large language models.
The communications programme is also geared towards earning media coverage on macro and national issues that are critical to the business; such as taxation, estates and sustainability, supported by key narrative designed to engage core audiences and reinforce authority signals used by AI search engines.
Audience:
Last year, AMBITIOUS delivered an integrated communications programme combining traditional and digital PR with GEO‑informed tactics to strengthen Albert Goodman’s authority, credibility and digital footprint.
This included a tailored mix of:
A specific focus on financial services PR helped highlight Albert Goodman’s specialisms, bolstering EEAT credentials and amplifying visibility across high‑authority publications, supporting both reputation building and AI search visibility.
AMBITIOUS also led the PR and communications strategy around Albert Goodman’s role as headline sponsor of the Bristol International Balloon Fiesta. This activity positioned the firm at the heart of the regional business and community landscape, generating widespread media visibility, reinforcing brand awareness through regional and national coverage.
Following Albert Goodman’s B Corp accreditation, AMBITIOUS worked closely with the team to develop an authentic ESG narrative. This ensured sustainability messaging resonated with journalists while also providing high‑quality, values‑driven content, increasingly prioritised by AI‑led discovery tools.
Over the course of 2025:
Outputs
Outtakes
Outcomes
A balanced sentiment profile was maintained, with consistently positive and neutral coverage and no negative sentiment recorded over the campaign period.
Impact
By combining high‑authority media visibility, major regional sponsorship activity and GEO‑focused content distribution, Albert Goodman achieved a 31% share of voice against a competitor set largely made up of bigger, national firms.
AMBITIOUS is now in the midst of a new programme of activity for 2026/27, continuing to integrate PR, thought leadership and GEO to support sustained growth and future‑proofed visibility.
Barwood Capital | Video Production