Our Values

We are guided by our values in everything we do. From how we treat each other, support our community and deliver the best possible work for clients.

our journey to b corp

People matter most

We put being human first, always

Pioneering with purpose

AMBITIOUS by name, AMBITIOUS by nature. We embrace a growth mindset.

Influence with integrity

It’s always right to do the right thing.

Our journey from A to B (Corp)

Since launching AMBITIOUS in 2012, we’ve held firm to the belief that PR and communications can make a significant, positive difference in the world. Our work is to engage audiences, influence attitudes and inspire change, while taking care of our people, our community and our planet.

Because we believe that business should be a force for good, we started on our B Corp journey and achieved certification in 2025 with a score of 99.8 and classed as excellent. We’re proud to be joining this local, national and global movement committed to doing business, better.

This is much more than a badge. It is a commitment to continuous learning and improvement, and we’re excited to be on this journey.

What B Corp means in practice

Becoming a B Corp gave us a framework, helping us to structure what we’re doing and identify areas for improvement.

You can find out more about our journey and our commitments in our 24/25 impact report.

2024/25 Impact Report More about our B Corp journey

Interested in how we support organisations to communicate their sustainability journeys?

Find out more

OUR PEOPLE

Paid personal hours and early finishes, alongside strong flexible working policies to support work-life balance
A commitment to spending over 15% of profit on training and team upskilling
Industry-leading health and wellbeing package – from enhanced sickness and parental policies to fully funded private healthcare and income protection insurance
Mental health first aiders and BUPA mental health coaching available to all
Employee Forums, quarterly Team ‘Pulse’ survey and Next Gen Group to ensure continuous feedback and collaborative improvement

OUR COMMUNITY

Supporting the next generation of talent through apprenticeships, work placements and internships
Multi-year pro bono partnership with Babbasa, a Bristol-based social enterprise that works with young ethnic minorities and underrepresented communities to support their career development through soft skills training, mentoring schemes, and career-oriented events
Partnerships with local educational institutions to provide career advice and work placements
Equitable pricing model to increase accessibility of our support for charitable organisations
Community Connectivity work to champion causes close to our teams’ hearts, directly supporting the region we call home

OUR PLANET

Annual measurement of our carbon footprint to support reductions (find out more on our Trace profile)
Supplier engagement to understand and reduce our Scope 3 emissions, which make up 93% of our overall carbon footprint
Team engagement around reducing food waste, energy efficiency and low-carbon travel
Regular internal campaigns and initiatives to support sustainable behaviours at work and beyond
Continuous review and improvement of our sustainability policies, from AI use to waste, from business travel to working from home

Two AMBITIOUS team members - representing Our Values as a B Corp

Who we work with

We are AMBITIOUS by name and AMBITIOUS by nature. We want to use our expertise to B2B brands and businesses lead the conversations that matter.

This means working with all kinds of organisations, from purpose-led scale-ups to large corporates, from trade bodies to long-standing family businesses.

We adhere to the evolving B Corp standards on controversial industries and apply our own ‘Ethical Review Process’ to ensure that the client work we take on remains true to our values.

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How We Work With Clients, Partners and Suppliers

Our approach to our client, partner and supplier relationships is rooted in integrity and collaboration. Guided by our values and the CIPR Code of Conduct, we commit to fair practices across working hours and contracts, pay, tax, prompt payment and ethical sourcing.

READY TO ELEVATE YOUR BRAND?

Fill out the form below to get in touch with our team. Whether you have a question, need more information, or are ready to start a project, we’re here to help.