Mira Case Study : Cross Channel Engagement with AMBITIOUS
AMBITIOUS helped Mira Showers engage installers, boost loyalty, drive sign-ups, and amplify brand presence across trade and social platforms.
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Turn market insight into campaigns, PR and communications strategies that perform
Market research services help organisations understand what their customers, prospects and audiences think, need and do. They give communications teams the evidence required to shape stronger strategy, sharper messaging and more effective campaigns.
The value of market research lies not just in what it reveals, but how it is applied. Combining qualitative and quantitative data, it helps validate customer needs, identify audience tensions, refine positioning and create original narratives that media, stakeholders and customers engage with.
At AMBITIOUS, we combine market research, customer insight and sector analysis to uncover the data points, behaviours and trends to inform communications strategy.
Whether you’re developing a campaign, generating media-ready insight or testing assumptions, our market research services give you the clarity and evidence needed to communicate with confidence.
When do you need market research?
Market research is valuable when you need to move beyond assumptions and understand what’s really happening in your sector. The data collected here helps you make more strategic decisions, build more robust strategies, stronger campaigns and more credible communications.
This evidence creates a stronger foundation for messaging, thought leadership, campaigns, and reputation-building activities, ensuring that communications are shaped by a real understanding of the audiences and the markets that matter.
Building a campaign around original insight
Data-led market research can give campaigns a distinctive angle by generating original statistics, customer opinions and behavioural insights that support stronger storytelling.
Creating PR stories that journalists can use
Customer research helps identify what audiences and industries really care about; what barriers they face and what motivates them to act. This gives teams a stronger foundation for messaging, content and channel planning.
Understanding customer needs and behaviours
Customer research helps identify what audiences and industries really care about; what barriers they face and what motivates them to act. This gives teams a stronger foundation for messaging, content and channel planning.
Testing assumptions before making decisions
If strategy is being shaped by internal opinion and gut feeling, then market research can validate or challenge these assumptions using evidence from the sources and audiences that matter most.
Supporting thought leadership with data
Original research can give thought leadership more authority by adding evidence, benchmarks and audience perspectives that make opinions more credible and useful.
Measuring perception, confidence or demand
Market research can help measure how audiences perceive your organisation and leadership, as well as products and services; giving you a clear, unfiltered view of the challenges and opportunities you face.
What do our market research services include?
Every market research project is shaped around the audience, objective and intended output, but the goal is consistent: to create reliable insight that can inform strategy, communications and media activity.
Research objectives and survey design
We define the questions the research needs to answer, then shape survey themes, audience criteria and questionnaire structure to ensure the findings are useful, credible and relevant.
Audience sampling and data collection
We support the collection of responses from the right audience, whether that means existing customers, target consumers, business decision-makers or a more specific stakeholder group.
Insight analysis and story development
We analyse the results to identify the most meaningful findings, patterns and tensions, then translate them into insight, messaging angles and potential storylines.
PR, content and campaign recommendations
We turn the research into practical recommendations for press outreach, thought leadership, content, campaign planning, audience messaging and broader communications strategy.
ACCELERATE YOUR GROWTH AND SCALE FAST WITH IMPACT
Discover how B2B public relations strategies can accelerate growth, helping you drive the visibility and credibility to scale up successfully. This guide shares practical insights to help your brand break through and lead.
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Xledger Case Study: Engaging Finance Decision-makers with AMBITIOUS
Executed the 'Future CFO' campaign, utilising thought leadership and media relations to engage finance decision-makers.
“Not only does AMBITIOUS over-deliver on what we’re looking to achieve through our partnership, but they’re an amazing team to work with.”
“AMBITIOUS are a brilliant agency to work with. They have been highly professional and engaging to work with. We have appreciated regular challenge and consultancy on our approach from Day 1. Alongside excellent campaign and content ideas. They have also been very adapting to our specific needs and requirements. Highly recommended.”
Ready to understand your audience?
Speak to AMBITIOUS about market research that helps you understand your customers, shape stronger communications and create stories backed by data.
Need to chat to someone? Please call our team today on 0117 905 1177
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FAQs
What are market research services?
Market research services help organisations gather, analyse and apply audience or customer insight. This can include surveys, customer research, audience analysis and data-led recommendations for strategy, communications and campaigns.
How can market research support PR?
Market research can create original data points, audience findings and timely insights that support media pitching, press releases, thought leadership and campaign storytelling.
How can market research help organisations understand their audiences?
Market research gives organisations direct evidence of what audiences think, need, value and respond to. This helps teams move beyond assumptions and build communications around real customer insight.
What types of research can be used?
Market research may include customer surveys, consumer surveys, B2B surveys, audience research, desk research, stakeholder insight and other methods depending on the audience and objective.
How does market research improve communications strategy?
Market research helps teams understand audience needs, perceptions, language and behaviours. This makes messaging, content, channel planning and campaign activity more relevant and evidence-led.
Can market research support thought leadership?
Yes. Original research can give thought leadership a stronger evidence base by adding data, audience perspectives and benchmarks that support a clear point of view.
What makes market research useful for strategic communications?
Useful market research gives communications teams evidence they can act on. Strong findings can shape messaging, positioning, campaign strategy, stakeholder engagement, thought leadership, content planning and PR activity.
What happens after a market research project?
After a market research project, the findings should be turned into practical action. This may include PR angles, content ideas, campaign messaging, audience recommendations, stakeholder insight or communications strategy.