Sector Expertise
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REFINE HOW YOU TALK ABOUT YOURSELF
How do you engage your audience and become known in your industry? It’s all in your ability to nail your message. Message development shapes perceptions and establishes a unified brand voice. At AMBITIOUS, we take a meticulous approach to crafting and maintaining consistent messaging for your brand to ensure that every message resonates effectively with your audience.
We’re highly experienced at guiding and unpicking these key messages from within your organisation as we have a unique standpoint; we bring a wealth of experience and combine this with the knowledge we gather from our audits of your business.
We will produce a messaging matrix at the start of our relationship which will evolve accordingly over time, guiding all future PR-led content and materials. It will include:
- Your company mission, goals, strategy, USPs and core offering.
- Words and phrases you want to identify with your brand.
- Competitor analysis.
ENSURE YOUR STORY IS HEARD, START YOUR PR BRIEF HERE
Choosing the right agency is just the start. How you brief them sets the tone for success. This eBook How to Brief a Comms Agency helps organisations create a clear brief that drives real impact.
ELEVATE YOUR BRAND TO DRIVE DEMAND AND WIN MORE CUSTOMERS
OUR APPROACH
INSIGHT
We listen to our clients’ business needs, navigate their markets and unlock new perspectives – connecting hidden insights with real-world strategy, designed to deliver an impact.
IDEAS
From insights and strategy to ideas with ambition, our team of communication experts translate emotion into engagement – connecting our clients with the conversations that matter.
IMPACT
With fully trackable data and analytics, we focus on metrics that move the needle to deliver our clients reach, credibility, ROI and business impact – for PR that connects.
OUR SECTOR EXPERIENCE
With a team of communications and creative experts across property, construction & built environment, engineering and innovation, technology, financial and professional services, pharma and healthcare, education, public sector, ESG and sustainability – we know what it takes to connect ambition with results.
WHY CHOOSE AMBITIOUS?
AMBITIOUS by name and nature, we are a trusted partner in strategic communications with a proven track record regionally, nationally, and internationally. Ranked among PR Week’s top 150 B2B agencies, we consistently score 9/10 in The Drum Recommends, based on client ratings. Our commitment to excellence is reflected in numerous accolades, including ‘Best PR Agency’ at The Drum Recommends Awards, along with multiple PRCA Dare and CIPR PRide Awards, celebrating our innovative work. Recognised as a ‘Best Employer’ at the Bristol Life Awards, we also feature in The Sunday Times Best Places to Work and were ‘Highly Commended’ in PR Week’s Best Places to Work, highlighting our team’s drive and dedication to exceptional client service.
HOW WE’VE HELPED OUR CLIENTS…
ORX Case Study: Financial Services PR Outcomes with AMBITIOUS
ORX was positioned as a trusted voice in operational risk by translating complex insights into clear, engaging media coverage across top-tier financial publications.
NACF Case Study: Communications Strategy Drives PR Outcomes with AMBITIOUS
Boosted follower growth on LinkedIn by a third, increased engagement with key stakeholders, and raised NACF's profile across the construction sector.
Healix International Case Study: Trust-building Earned Media Coverage with AMBITIOUS
Mobilised a press office and developed thought leadership to increase share of voice in the apprenticeships and skills sector.
“It’s a real pleasure to work with Helen, Katy and Elli and the team at AMBITIOUS. They’re always helping to tweak and hone our media outreach to best support our goals.”
“AMBITIOUS has offered us excellent support with starting out in exploring the possibilities of PR. They drive things forward and keep us on track, offering their expertise about what will work for the media and writing releases for us – often taking quite complex subjects and condensing into key messages. We’ve received some great coverage and are working well together.”
READY TO ELEVATE YOUR BRAND?
Fill out the form below to get in touch with our team. Whether you have a question, need more information, or are ready to start a project, we’re here to help.
Need to chat to someone? Please call our team today on 0117 905 1177
FAQs
What is PR?
PR, or Public Relations, is the strategic communication process that builds mutually beneficial relationships between organisations and their audiences. Working with a b2b pr agency involves managing the spread of information between an organisation and the public to shape perceptions and maintain a positive image.
What are the benefits of PR for a company?
- Reputation management – PR helps organisations maintain a favourable public image and manage crises effectively.
- Building Credibility and Trust: It establishes credibility and trust with stakeholders, including customers, investors, employees, and the community.
- Media Relations: PR manages relationships with media outlets to secure positive coverage and manage publicity.
- Audience Engagement: It engages with target audiences through effective communication channels, such as social media and events.
- Support Business Goals: PR supports marketing efforts, product launches, and other business initiatives by generating awareness and interest.
Why do I need a public relations agency?
Using a fully-integrated B2B and corporate PR agency such as AMBITIOUS can deliver specialised knowledge and experience in crafting strategic communication, media relations, crisis management, and stakeholder engagement plans. We have strong and well-established relationships with journalists, editors, and media outlets and know what it is they’re looking for in a story which helps us secure the best media coverage possible for your brand. We then use the latest metrics to measure the results and impact of this. Agencies such as AMBITIOUS are also experts in minimising damage to your brand’s reputation in the event of a crisis and can offer guidance and council throughout challenging situations.
How would AMBITIOUS tailor a PR strategy to meet our business goals?
AMBITIOUS employs a robust approach to measuring the success of communications efforts. It’s different for each client because it’s tailored to your objectives and business goals. Here are some methods that we use:
Media coverage and reach:
- Tracking and analysing media placements across relevant channels to quantify the reach and impact of earned media.
- Align with KPIs such as brand awareness, reputation enhancement, lead generation, or customer engagement.
- Tracking digital metrics: such as website performance, leads, shares, views and google search rankings.
- Industry benchmarking: Comparing performance against industry competitors using metrics such as volume, sentiment analysis, views and share of voice.
How does AMBITIOUS measure the success of communications efforts?
AMBITIOUS employs a robust approach to measuring the success of communications efforts. It’s different for each client because it’s tailored to your objectives and business goals. We adopt the AMEC (Association for the Measurement and Evaluation of Communication) framework which consists of seven elements: objectives, inputs, activities, outputs, outtakes, outcomes, and impact.
It is a holistic measurement that can be applied across various communication disciplines, including corporate and B2B communications, community relations, digital communications, and stakeholder engagement as well as media relations. We assess variables such as audience reach, message penetration, sentiment, and behavioural changes, alongside quantitative data to ensure that communications strategies align with broader business goals and deliver measurable value across all areas.