Sector Expertise
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PROVOKE THOUGHT AND DRIVE INFLUENCE IN YOUR INDUSTRY
Establishing your brand and its subject matter experts as thought leaders is an effective way to stand out and build trust with your audience. Our thought leadership strategies position your business at the forefront of your industry. Through insightful content, authoritative commentary, and innovative ideas, we help you demonstrate your expertise and influence within your field.
We identify and develop key spokespeople within your organisation, preparing them to effectively communicate your vision and values across media channels including print and online, social platforms, podcasts, broadcast channels and more. We work hard to make sure that your leadership content reaches the right audience and gains traction in your market. We have our finger on the pulse of what the media is talking about and will advise which angles to take. When your content provokes thought, it not only establishes authority but also encourages shares, extending your reach further.
DOES PR AND COMMUNICATION HAVE A SEAT IN YOUR BOARDROOM? BECAUSE THEY SHOULD.
Trust and transparency are non-negotiable. To meet rising expectations, organisations must integrate communications into everyday decision-making. This eBook The Strategic Role of Communications to Drive Thoughtful Leadership from the Boardroom shows leaders how to embed authentic communication to build credibility and drive meaningful impact.
ELEVATE YOUR BRAND TO DRIVE DEMAND AND WIN MORE CUSTOMERS
OUR APPROACH
INSIGHT
We listen to our clients’ business needs, navigate their markets and unlock new perspectives – connecting hidden insights with real-world strategy, designed to deliver an impact.
IDEAS
From insights and strategy to ideas with ambition, our team of communication experts translate emotion into engagement – connecting our clients with the conversations that matter.
IMPACT
With fully trackable data and analytics, we focus on metrics that move the needle to deliver our clients reach, credibility, ROI and business impact – for PR that connects.
OUR SECTOR EXPERIENCE
With a team of communications and creative experts across property, construction & built environment, engineering and innovation, technology, financial and professional services, pharma and healthcare, education, public sector, ESG and sustainability – we know what it takes to connect ambition with results.
WHY CHOOSE AMBITIOUS?
AMBITIOUS by name and nature, we are a trusted partner in strategic communications with a proven track record regionally, nationally, and internationally. Ranked among PR Week’s top 150 B2B agencies, we consistently score 9/10 in The Drum Recommends, based on client ratings. Our commitment to excellence is reflected in numerous accolades, including ‘Best PR Agency’ at The Drum Recommends Awards, along with multiple PRCA Dare and CIPR PRide Awards, celebrating our innovative work. Recognised as a ‘Best Employer’ at the Bristol Life Awards, we also feature in The Sunday Times Best Places to Work and were ‘Highly Commended’ in PR Week’s Best Places to Work, highlighting our team’s drive and dedication to exceptional client service.
HOW WE’VE HELPED OUR CLIENTS…
St James’s Place Financial Adviser Academy Case Study: Content Growth Story with AMBITIOUS
Created a content campaign to support the academy's 10-year anniversary.
ORX Case Study: Financial Services PR Outcomes with AMBITIOUS
ORX was positioned as a trusted voice in operational risk by translating complex insights into clear, engaging media coverage across top-tier financial publications.
Lifetime Training Case Study: Content Communications Impact with AMBITIOUS
Delivered a communications strategy to promote best practices and standards in public sector construction frameworks.
Really really easy to work with. AMBITIOUS are honest, straightforward, and creative. They have had a really positive impact on our business.”
“Not only does AMBITIOUS over-deliver on what we’re looking to achieve through our partnership, but they’re an amazing team to work with.”
READY TO ELEVATE YOUR BRAND?
Fill out the form below to get in touch with our team. Whether you have a question, need more information, or are ready to start a project, we’re here to help.
Need to chat to someone? Please call our team today on 0117 905 1177
FAQs
What is PR?
PR, or Public Relations, is the strategic communication process that builds mutually beneficial relationships between organisations and their audiences. Working with a b2b pr agency involves managing the spread of information between an organisation and the public to shape perceptions and maintain a positive image.
What are the benefits of PR for a company?
- Reputation management – PR helps organisations maintain a favourable public image and manage crises effectively.
- Building Credibility and Trust: It establishes credibility and trust with stakeholders, including customers, investors, employees, and the community.
- Media Relations: PR manages relationships with media outlets to secure positive coverage and manage publicity.
- Audience Engagement: It engages with target audiences through effective communication channels, such as social media and events.
- Support Business Goals: PR supports marketing efforts, product launches, and other business initiatives by generating awareness and interest.
Why do I need a public relations agency?
Using a fully-integrated B2B and corporate PR agency such as AMBITIOUS can deliver specialised knowledge and experience in crafting strategic communication, media relations, crisis management, and stakeholder engagement plans. We have strong and well-established relationships with journalists, editors, and media outlets and know what it is they’re looking for in a story which helps us secure the best media coverage possible for your brand. We then use the latest metrics to measure the results and impact of this. Agencies such as AMBITIOUS are also experts in minimising damage to your brand’s reputation in the event of a crisis and can offer guidance and council throughout challenging situations.
How would AMBITIOUS tailor a PR strategy to meet our business goals?
AMBITIOUS employs a robust approach to measuring the success of communications efforts. It’s different for each client because it’s tailored to your objectives and business goals. Here are some methods that we use:
Media coverage and reach:
- Tracking and analysing media placements across relevant channels to quantify the reach and impact of earned media.
- Align with KPIs such as brand awareness, reputation enhancement, lead generation, or customer engagement.
- Tracking digital metrics: such as website performance, leads, shares, views and google search rankings.
- Industry benchmarking: Comparing performance against industry competitors using metrics such as volume, sentiment analysis, views and share of voice.
How does AMBITIOUS measure the success of communications efforts?
AMBITIOUS employs a robust approach to measuring the success of communications efforts. It’s different for each client because it’s tailored to your objectives and business goals. We adopt the AMEC (Association for the Measurement and Evaluation of Communication) framework which consists of seven elements: objectives, inputs, activities, outputs, outtakes, outcomes, and impact.
It is a holistic measurement that can be applied across various communication disciplines, including corporate and B2B communications, community relations, digital communications, and stakeholder engagement as well as media relations. We assess variables such as audience reach, message penetration, sentiment, and behavioural changes, alongside quantitative data to ensure that communications strategies align with broader business goals and deliver measurable value across all areas.