ORX

A trusted voice in operational risk turning complex insights into clear, engaging media coverage across top-tied financial publications

years of strategic communication support

5000

operational risk professional reached

80%

top tied coverage in target publications

hero reports promoted each year

“The team at AMBITIOUS has been invaluable in helping our organisation become thought leaders in the financial services industry. We’ve seen a significant increase in coverage and deeply appreciate their innovative efforts to elevate our firm’s presence in the media.”

Sarah Manz
Marketing & Communications Executive, ORX

Built credibility in operational risk by translating complex analysis into high-impact media stories featured in top-tier financial outlets.

INSIGHT

ORX is the world’s largest membership association of operational risk professionals. ORX draws together the insights of operational risk professionals from around the world to share their knowledge, expertise and experience of the financial services industry including banking, insurance and asset management, risk management, data analytics and academia.

ORX members – some of the biggest names in banking and insurance from across the globe – rely on ORX for insight to support their decision making on everything from scenario planning through to investment in technology.  The issues involved are high level and often complex.

ORX needed to raise brand awareness amongst its target audiences.

It needed to distill critical insights and complex messages in a way its audience will both understand and engage with.

At AMBITIOUS, we have been supporting the team at ORX since 2020.

AMBITIOUS began working with ORX in 2020 with a brief to position it as the go-to source of insight for operational risk in the sector and beyond — to give the organisation a voice and to support its drive for membership. This formed the foundation for a highly effective results-driven PR campaign.

Audience:

Operational risk professionals working in banking and insurance
Chief Risk Officers across banking and insurance
Operational risk professionals in other professional services
Potential employees for ORX

IDEAS

Working closely with the ORX marketing communications team, AMBITIOUS reviewed the organisation’s key reports and research to amplify it audiences beyond their existing membership. The strategy involved: AMBITIOUS:

Positioning the ORX senior team as thought leaders in operational risk.
Identifying newsworthy features within its key reports and research and creating a strategy for each.
Generating high quality coverage in top tier titles by producing news stories for wide distribution, pitching topics as exclusives and assessing which data points would be of most interest to different media titles.
Driving traffic to the ORX website.
Driving downloads of key reports and research.
Supporting acquisition of new members.

This approach not only showcased ORX’s expertise but also aligned with best practices in financial sector communications, where clarity, credibility, and data integrity are critical.

IMPACT

Outputs:

Using the right approach for each piece of content and targeting the right titles, AMBITIOUS ensured that it resonated.
AMBITIOUS and theORX team identified the right assets to support each story, from interviews and photography to report extracts and infographics.
This approach has resulted in news coverage, bylined thought leadership and commentary in feature articles.

Outcomes:

AMBITIOUS achieved a consistent drumbeat of quality coverage in tier one publications. This includes Strategic Risk Magazine, Continuity Insurance and Risk, and the FT Banking Risk & Regulation.

Impact:

Increased brand awareness and positioning of ORX as a thought leader.
Media contacts of key titles are proactively seeking out commentary from ORX.

READY TO ELEVATE YOUR BRAND?

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