Builder on scaffolding at building site


Communications strategy, Messaging development

The National Association of Construction Frameworks (NACF) is the representative organisation for public sector construction frameworks.  Its members are some of the largest non-profit frameworks across the UK, and under the NACF banner, they promote best practice and standards in the industry.

With limited previous external communications and a small team, our brief was to deliver an initial 12-month project as a testbed for a wider communications programme.

NACF wanted to raise its profile and reputation amongst public sector audiences by demonstrating its collective voice, experience and influence.  As a non-profit organisation, its core values centre around promoting fairness and non-commercial gain and it wanted to be seen as the champion for non-partisan support and influence policy creation at a national government level.

  • Central government departments
  • Local authorities
  • Construction contractors
  • Local government organisations

We ran an initial fact-finding workshop with the members to understand each organisation and its motivators for being part of NACF.  We also conducted a messaging exercise to ensure that we had a consistent narrative to carry across all our communications materials and for members own content when talking about their involvement with NACF. We also ran a LinkedIn audit which looked at the NACF company page, content and engagement and made recommendations for how this could be improved.

In the knowledge that their audiences were a rich community online, we recommended a LinkedIn programme, to update and engage directly with the target audiences in the most efficient and consistent way. Aside from regular posting and engaging with key stakeholders, the programme also included the development of a quarterly piece of hero content, created with members, which could also be utilised on NACF member owned channels.

Programme in progress.