HEALIX INTERNATIONAL

Driving trust and brand credibility in security and risk markets

500

risk and security leaders engaged in research

media articles

9.8M

audience reach

37%

of coverage across new media platforms and titles

I love the obvious enthusiasm and passion from the team. They feel united and always give a sense of loving their roles and AMBITIOUS. It’s great to work with a bunch of happy people who are driven to deliver the best results for your business.

Saara Day
Global Brand Marketing Director, Healix:

Activated a press office function and delivered strategic thought leadership to elevate visibility in the apprenticeships and skills space

INSIGHT

Healix works with multi-national corporations, NGOs, and governments worldwide to provide 24/7 healthcare, medical, security and travel assistance. The company mitigates risks and safeguards the wellbeing of people globally, helping organisations meet and exceed duty of care to employees and their families.

While Healix had made strong progress with visibility in trade and business risk media, its messaging wasn’t cutting through to broader business, HR, or national news channels.
The brand needed a refreshed strategic PR support plan to increase awareness and reach decision-makers in a market dominated by bigger, more visible competitors.
AMBITIOUS was tasked with evolving Healix’s approach to PR—maintaining momentum through a BAU press office while launching targeted campaigns and thought leadership to reach new audiences.

Audience:

Insurance professionals
C-Suite leaders in organisations with global workforces
HR Directors responsible for duty of care
Travel, risk, and security managers
Mid-sized businesses without in-house risk teams

Healix is sector agnostic, but current clients span government, finance, professional services, tech, manufacturing, construction, NGOs, media, and higher education—making a tailored approach essential.

IDEAS

AMBITIOUS identified a gap in how traditional media covered global risks like natural disasters, geopolitics, mass protests and riots, and business travel —typically from a consumer lens rather than a business perspective. This insight shaped a differentiated, B2B-led strategy.

Collaborating with intelligence analysts from Healix’s Global Security Operations Centre (GSOC), AMBITIOUS developed a series of thought leadership articles focused on key issues affecting internationally mobile teams.
The campaign was underpinned by the launch of Healix’s Risk Outlook report, supported by a bespoke survey conducted with Censuswide, reaching 500 risk and security leaders across eight core sectors—including construction, energy, and education and training.
AMBITIOUS took an integrated content approach, turning research insights into compelling media pitches, news stories, and thought leadership articles authored by key spokespeople.
Bespoke outreach targeted publications new to Healix, helping build credibility and spark new relationships with business and risk press.

IMPACT

From analysing the data from the Risk Radar Outlook Report, AMBITIOUS unearthed multiple data-led stories including a headline story around the rise of extreme weather as the biggest concern of businesses.

This was used to create a suite of compelling media pitches, and pieces of content, which included news stories and thought leadership articles.

Outputs:

This level of activity drove top tier coverage in national titles and beyond, including coverage in the Financial Times’ sustainability-focused title, Sustainable Views, top tier HR publications, HR Director and HR Magazine, ITIJ, Strategic Risk, Business Travel Magazine and more.

Outtakes:

Thought leadership articles established Healix as an expert in the risk sector, and created opportunities for strengthening relationships with media contacts.
It enabled Healix to reach out to new audiences via publications never featured in, driving greater brand awareness.

Outcomes:

In the first year, over 70 pieces of coverage was generated from press releases issued and thought leadership articles placed in top tier titles in the first 12 months.
More than 75% of media outlets reached had a Domain Authority of more than 40.
The report was used to generate content for Healix’s owned channels, enabling further relationship building with its clients.

Impact:

Increased brand awareness, positioning Healix as a thought leader.
The campaign reached over f 9.8 million people.
37% of the coverage secured appeared in publications that Healix had never featured in before.
Journalists now proactively approach Healix for expert commentary—evidence of a highly effective professional services PR campaign.

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