HEALIX HEALTH

Enhanced media presence to reach mainstream business and HR publications, expanding beyond trade and risk media.

new media outlets reached and secured

average domain authority for media coverage

12M

audience reach to grow brand awareness

Healix Health seen as go to thought leader

Working with AMBITIOUS has helped Healix extend our reach and engage with new audiences. Their efforts to secure relevant coverage and develop thought leadership have supported our goal of building brand awareness in key sectors. The partnership has been an important milestone in evolving our PR approach and strengthening our position in the corporate healthcare space, with exciting opportunities still ahead.

Cat Ransome
Marketing Director, Healix

Shifted media strategy to target mainstream business and HR press, growing visibility beyond trade and risk-focused media.

INSIGHT

Healix is a pioneer of corporate healthcare services, designing tailored health and wellbeing solutions for employees and their families. As an ‘architect’ of healthcare plans, Healix helps businesses foster happy, healthy, and resilient workforces through bespoke support.

Although Healix had a strong presence in the trade press, the business needed to grow its visibility beyond that niche—expanding awareness among business and consumer audiences through a refreshed strategic PR support approach.

Audience:

Business leaders
HR Leaders
Insurance brokers
End users

Healix operates sector-agnostically, with current clients spanning construction, pharma, financial and professional services PR, and consulting sectors.

IDEAS

To broaden Healix’s reach, AMBITIOUS launched a multi-faceted campaign that balanced steady press office output with highly targeted, story-driven tactics.

A consistent stream of media activity was paired with a targeted content strategy to secure high-value coverage tailored to specific journalist interests and trending topics.
AMBITIOUS involved the wider Healix team in story generation, surfacing insights and expertise from across the organisation.
Key spokespeople, including the Head of Clinical Operations, were brought to the fore to deliver rapid response commentary, lead news on strategic partnerships, and contribute to thought leadership on preventative health and generational wellbeing in the workplace.
As part of our healthcare & social care PR activity, AMBITIOUS also led paid initiatives such as a CEO profiling campaign in Forbes, focusing on menopause support, inclusive benefits, and the evolving role of leadership in employee wellbeing.

IMPACT

Outputs:

AMBITIOUS has secured comment opportunities and thought leadership for Healix in high-tier consumer publications including Stylist and Hello! on topics including managing mental health through goal setting and advice on how people can boost their mental health in winter.
AMBITIOUS has secured thought leadership coverage in top-tier HR publications including HR Magazine and People Management on topics such as how employers can support people to return to work after receiving cancer treatment.

Outtakes:

The press office activity drove inclusion of Healix’s brand and messaging in new publications, reaching all key audience targets and driving brand awareness.

Outcomes:

AMBITIOUS has generated over 100 pieces of coverage, including over 10 pieces of thought leadership.
Coverage has resulted in an average domain authority of 60.
AMBITIOUS has also secured coverage for Healix in 11 new publications, increasing its brand awareness and reach among key audiences.

Impact:

AMBITIOUS increased brand awareness through reaching an audience of over 12M.
Positioned Healix as a thought leader in the employee benefits and health insurance space.
Successfully elevated key spokespeople, supporting the team to evolve the approach to issues-led PR in the business .
Built strong relationships with key journalists, who now approach Healix as their go to spokesperson for stories.

READY TO ELEVATE YOUR BRAND?

Fill out the form below to get in touch with our team. Whether you have a question, need more information, or are ready to start a project, we’re here to help.