FAIR COBALT ALLIANCE

Supported communications to promote responsible cobalt mining practices.

high profile stakeholders

key messages

FCA became the leading voice in fair cobalt mining

10%

growth in FCA members

Partnering with the FCA during its first year meant we were able to support and shape its communications strategy. From refining messaging and channel approach through to building relationships with key media, we helped position the FCA and its members as a leading voice on issues across the supply chain

Helen Embleton
Client Services Director, AMBITIOUS

Helped drive communications that advanced industry standards for responsible cobalt mining.

INSIGHT

The Fair Cobalt Alliance (FCA) brings together organisations from across the cobalt supply chain, mobilising investment to strengthen and professionalise the artisanal cobalt mining sector in the Democratic Republic of Congo (DRC). The FCA works to deliver progressive on-the-ground improvements to working conditions and child rights, while developing income diversification schemes that enable long-term resilience for artisanal mining communities.

With a small, impact-orientated team, the FCA sought external support to help structure its communications, refine its PR strategy, and collaborate with member communications teams to amplify its message — a challenge ideally suited for a focused communications strategy PR approach.

Audience:

Supply chain decision makers
Associations and stakeholders across cobalt and mining supply chains
Charities and NGOs focused on child labour remediation
Policy-makers and influencers

IDEAS

With demand for cobalt increasing thanks to the mineral’s use in batteries and everyday technologies AMBITIOUS identified that the Fair Cobalt Alliance’s messaging should focus on education and demonstrating expertise given the complexity of the issues related to artisanal mining in the DRC.
The FCA’s high profile and growing membership provided the opportunity reach further potential stakeholders and supply chain actors to expand the movement and therefore the Alliance’s positive impact. AMBITIOUS worked closely with partners including Save the Children, Google and the Cobalt Institute to develop joint communications materials.
AMBITIOUS supported the FCA during its first year with the creation of materials from scratch such as website, messaging and developing relationships with media.

IMPACT

Outputs:

During the first six months, AMBITIOUS secured media mentions for the FCA, in mining, sustainability and policy-focused titles.

Outtakes:

AMBITIOUS’ tactical and strategic support enabled the FCA to reach target audiences, contributing to the growth of the Alliance’s membership.

Outcomes:

AMBITIOUS also supported the growth of the FCA LinkedIn channel (over 500 followers during the first 6 months) and secured reciprocal coverage on FCA member websites, newsletters and industry network websites.

Impact:

Increased awareness of the Fair Cobalt Alliance as a leading voice on artisanal mining and the cobalt supply chain.

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