e2e-ASSURE

Developed and executed a research-led campaign that gained cut through in a saturated news market.

4m+

audience

increase in share of voice

100+

pieces of coverage secured

100%

impact on website visits and content downloads

AMBITIOUS has become an integral part to our marketing efforts, exceeded our expectations for media placements on multiple occasions and has played a vital role in helping us achieve our goal of increased brand awareness. We have been able to see positive tangible impacts on website visits and content downloads from the press they have secured for us.

Emma Brooks
Marketing Manager, e2e-assure

Led a data-led campaign that broke through a saturated cybersecurity news cycle, boosting brand visibility and challenger positioning.

INSIGHT

e2e-assure is the leading UK provider of Managed Threat Detection and Response solutions to companies across a range of industries, including the Public Sector, Professional Services, Healthcare, Finance, and Manufacturing.

Operating in a highly competitive managed cyber security market, e2e-assure needed to position itself as a true ‘Challenger’.
AMBITIOUS was brought on board to deliver a results-driven PR campaign aimed at raising brand awareness in top-tier technology and cyber press, as well as relevant vertical media – all with the goal of increasing Share of Voice against key competitors.

IDEAS

To help e2e-assure cut through the noise, AMBITIOUS collaborated with the internal team and a third-party research agency to develop a data-led campaign. A survey of 500 cyber risk owners and IT decision-makers explored confidence levels in existing defences and asked whether current cybersecurity providers were “failing UK businesses.”

AMBITIOUS analysed the data and uncovered compelling narratives, including a headline story around mid-sized firms’ lack of confidence in their cyber resilience. This led to the creation of a hero report and several sector-specific reports.
The campaign launched at the 2023 International Cybersecurity Expo (ICE), where e2e-assure had a strong exhibitor presence.
Findings informed key messaging for speaker opportunities and shaped marketing collateral for use with attendees and partners.
AMBITIOUS developed targeted pitches and long-form thought leadership content, managing earned media relations around the campaign to generate high-value coverage in priority media.
The research highlighted how organisations in e2e-assure’s key sectors were managing risk and what they truly valued in a provider—core to AMBITIOUS’ technology sector communications strategy.
Alongside the hero campaign, AMBITIOUS ran an ‘always-on’ press office, securing ongoing comment opportunities for e2e-assure on topics such as the cybersecurity skills shortage, ransomware threats, neurodiversity in tech, and best practices post-attack.

IMPACT

Outputs:

AMBITIOUS secured top tier coverage in key cyber security, business and sector specific press including in Security Journal UK, The FinTech Times, The Manufacturer, The Engineer, and more.

Outtakes:

The campaign drove inclusion of e2e-assure’s story and messaging in new publications, reaching new audiences and driving brand awareness.

Outcomes:

The report generated 42 pieces of coverage from press releases issued, and 11 additional thought leadership articles.
The research was also used within a legal sector report, which AMBITIOUS created following an e2e-assure hosted roundtable at the British Legal Tech Forum.
As a result of ongoing press activity, AMBITIOUS has also generated a further 46 pieces of coverage in titles such as ICAEW, IT Pro and Talk Radio.

Impact:

Increased brand awareness through reaching an audience of over 4M, while positioning e2e-assure as a thought leader in the cyber security space.
Since AMBITIOUS came on the board, e2e-assure has seen a 9% increase in its Share of Voice, when compared against key competitors.

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