COADJUTE

Helping to launch a global market enabler in the property industry

300 million+

reach

62%

of media coverage secured quality backlinks

articles in the FT

£10m

funding raised

After a targeted phase of introducing Coadjute and its proposition to leading journalists, a sustained period of executing a series of Earned tactics to create a steady drum beat of press coverage ensued. Building trust and relationships quickly with journalists from national newspapers and leading trade media was pivotal to the campaign’s success.

Greg Halse
Associate Director at AMBITIOUS

Supporting the launch of a global market enabler in the property sector

INSIGHT

Coadjute is a real-time network to speed up property transactions. It is the world’s first digital network to seamlessly connect the property market and give a synchronised view, end-to-end. Coadjute doesn’t replace existing systems; it is the digital backbone that connects them. It is a fast, secure, and standardised way for property businesses to connect and transact through their existing software.

The network removes administration to free up time for more valuable tasks for those within the property sector and can reduce those many small process delays caused by miscommunication or a disconnect along the chain.

Coadjute needed to successfully launch its network to the UK property industry and drive adoption across the various key stakeholders including estate agents and conveyancers.
Coadjute was a complete unknown within the marketplace. It is an enabler for the property market, not a disruptor. Building trust amongst its industry peers was, therefore, critical to its success.
AMBITIOUS was appointed to deliver a comprehensive results-driven PR campaign focused on profile-building to support awareness, reputation, and future investment.
It required careful messaging to ensure that the Coadjute brand was conveyed in the appropriate way; distancing it from more volatile disruptive prop-tech brands and any negative connotations around blockchain technology.

Audience:

Estate agents
Conveyancers
Mortgage brokers
Lenders
Investors

IDEAS

AMBITIOUS provided strategic counsel and developed core messaging to position Coadjute as both a breakthrough technology and a trustworthy, collaborative partner in the property ecosystem.

This included:

A focused technology sector communications strategy that emphasised Coadjute’s credibility, security, and relevance to existing systems.
Strategic PR plans paired with paid media activity to support visibility among trade audiences and drive stakeholder endorsement.
A proactive media relations programme that included high-impact comment placements, interviews, and executive profiling across national and trade press.
Hosting media briefings with national journalists to introduce Coadjute’s messaging and discuss timely, topical insights.
Ongoing engagement with industry stakeholders and trade organisations to build alliances and open up opportunities for collaboration.
Consistent messaging aligned with property & built environment PR to resonate with sector-specific audiences while reinforcing trust and credibility.

IMPACT

Outputs:

4x pieces of coverage were achieved in the Financial Times following a series of briefings.
Blanket coverage secured across key property trade media via a series of comment opportunities, interviews and partnership announcements.
Successful paid programme of advertorial with key trade media.

Outtakes:

Campaign reached over 300 million people
62 per cent of coverage achieved contained a backlink to the Coadjute website
Coverage achieved with news sites with high domain authority, leading to an average DA of over 40.

Outcomes:

Significant spike in website traffic following national coverage.

Impact:

Coadjute successfully raised £10m of funding in April 2024

READY TO ELEVATE YOUR BRAND?

Fill out the form below to get in touch with our team. Whether you have a question, need more information, or are ready to start a project, we’re here to help.