CBRE

Positioned the Bristol team as leading property experts through targeted media relations and content creation.

years of support

real estate disciplines represented

100%

consistent profile in media

positioned as number one in the region

Over a period of eight years, we worked as part of the wider CBRE team in Bristol and across the South West, acting as adviser and delivering a programme of work which kept the brand and its people at the forefront of the property market in the city and beyond.

Helen Embleton
Client Service Director at AMBITIOUS

Strengthened the Bristol team’s reputation as property industry leaders by executing targeted media relations and producing high-impact content.

INSIGHT

CBRE is a global leader in commercial real estate services and investment. Operating in over 100 countries, it provides clients with insightful, market-leading advice to maximise the value of their real estate.

Offering a wide range of property consultancy services, the CBRE Bristol office covers a vast area of the UK across the South of England and Wales including Gloucester, Cardiff and Cornwall.

Within the city, there is a competitive landscape with other national and local property firms based in Bristol. This, in turn created competition for space in regional and business media.
With a team of over 50 staff and a number of departments it needed external communications support to help position the Bristol team as one of the leading go-to property experts in the region.
AMBITIOUS was brought on board to deliver a results-driven PR campaign, supporting local leadership and individual discipline teams to raise visibility, build profile, and drive corporate reputation.

Audience:

Landowners and developers

Wider property industry.

IDEAS

AMBITIOUS established a direct line with CBRE’s national media and research teams, working collaboratively to localise and amplify insights from national reports to build the profile of the Bristol office. Regular brainstorming sessions with the local team helped surface stories and content ideas that aligned with CBRE’s goals.

The ongoing campaign included:

A focused programme of PR activity to raise awareness of CBRE Bristol’s leadership, capabilities, and sector expertise — positioning the team within a competitive field through strategic property & built environment PR tactics.
Proactive news announcements, expert commentary on relevant local issues, and tailored insight from national research for use in business and property media, both regionally and nationally.
A targeted content strategy across social media, including the development and deployment of video content — from storyboarding and filming through to production and publication, especially on LinkedIn.
Messaging around CBRE’s core values, its work in nurturing young talent, and the role of its strong Bristol leadership team to support recruitment efforts.
Internal communications to ensure regional achievements were shared and celebrated within the wider CBRE network.
A bespoke LinkedIn training programme to help the team maximise the platform and amplify CBRE’s voice.

IMPACT

Outputs:

AMBITIOUS supported CBRE in the South West for eight years.
With established relationships with regional and business media, AMBITIOUS secured regular top tier coverage in target press. This drove a regular cadence of mentions in target media channels.

Outcomes:

The CBRE team became the go-to experts for media commentary on issues relating to the local economy, business environment and property matters in Bristol and across the South West region.

Impact:

A structured and consistent programme of activity supported awareness of the brand and its leadership in the city of Bristol and beyond.

READY TO ELEVATE YOUR BRAND?

Fill out the form below to get in touch with our team. Whether you have a question, need more information, or are ready to start a project, we’re here to help.