CAMPBELL WEST

Helping a fast growth business reach new heights

300%

growth in LinkedIn followers

average domain authority of media coverage

12.75%

LinkedIn engagement rate

MP visit secured

There is nothing I dislike. I like how professional they are and that they set their own KPIs

Steven Campbell
Campbell West

B2B PR strategies to keep Campbell West front of mind

INSIGHT

Campbell West is a Bracknell-based mechanical and electrical engineering company.

Launched in 2017, Campbell West had a strong track record for organic growth – winning business through word-of-mouth, mainly in London and the South East.

To accelerate the company’s growth, they needed to raise their profile in the regional media and their specialist trade media.

They engaged AMBITIOUS for strategic PR support, launching a communications campaign that included media relations and social media activity to build credibility by showcasing Campbell West’s expertise and track record.

Audience:

Property management leaders in the private and public sectors.

Facilities management chiefs.

IDEAS

To raise the profile of the company with existing and new audiences through the media, AMBITIOUS’ strategy focused on:

Conducting an audit of audiences, media targets and messages and arranging photography.
Introducing Campbell West to journalists and gaining traction within its target media. Delivering news stories which illustrate the company’s growth and regional footprint.
Humanising the firm to build trust by bringing owners Steven Campbell and Daniel West to the forefront of communications.
Developing thought leadership opportunities to demonstrate company expertise and dynamism in sector and local media – a core element of effective property & built environment PR
Arranging a visit from the local MP and creating a news story with images to support.
Create content for LinkedIn to engage, educate and inform business audiences.
Collaborating with monthly meetings to research news-related opportunities around their areas of expertise.
News stories, awards, case studies and content for LinkedIn to drive awareness of Campbell West as a growing enterprise with a bright future.

This approach help the company to stay front of mind with current contacts and raise awareness with new ones.

IMPACT

Outputs:

A pipeline of news stories has driven coverage in national press, local press, top tier construction and public sector trade media and business press.
A regular cadence of posting content on LinkedIn has resulted in audience growth and increased engagement.

Outtakes:

AMBITIOUS achieved more than 50 items of media coverage for Campbell West in the first 12 months.
LinkedIn follower numbers have grown by just under a third over the last 12 months
LinkedIn engagement rates average over 10% (2% is considered ‘good’).

Outcomes:

A steady flow of news about the business has not only driven brand awareness, but it has improved engagement with media contacts as journalists now reach out proactively for news and content from Campbell West.
The founders are now regularly invited to take part in local in business round tables and they are known to their local MP’s office.

Impact:

The team at Campbell West receive direct referrals from clients who have been involved with and benefited from stories AMBITIOUS has created for them.

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