The Grand Appeal
How AMBITIOUS generated over 280 pieces of media coverage for The Grand Appeal
CONTENT MARKETING APPROACH
At the core of our content marketing strategy is a commitment to enhancing the visibility of the content we create and fostering meaningful engagement. During the content marketing phase, our primary objective is to captivate and retain your audience’s attention.
Equipped with a skilled content marketing team, we possess the expertise to navigate search engines, drive website traffic to your website, and field targeted digital ads, all to ensure your content stands out amidst the digital landscape, maximising its reach. By employing a strategic mix of marketing tactics across various channels, we create cohesive campaigns.
The PESO model
We view every piece of content as an asset. Those assets are maximised by leveraging the PESO model, an integrated approach that combines paid, earned, shared, and owned media. This model ensures that each piece of content is utilised across multiple platforms and channels, generating as much value and visibility as possible.
OUR CONTENT MARKETING OFFER
Our content marketing services approach follows a four-pronged strategy based on the PESO model of paid, earned, shared and owned channel marketing. Consider the communication channels that target audiences consume beyond traditional media. With that in mind, we have a wide-ranging approach when it comes to channels and associated content marketing efforts.
PESO elements in content marketing
We assign different weighting to each element of the PESO model, based on the biggest communication priorities. Our A-Team works collaboratively with our clients to develop the best content marketing campaigns that seamlessly tie in with wider communications goals.
Marketing through the PESO model is our first port of call, but we don’t stop there. Another big part of our content marketing strategy is to ensure that content has longevity and is visible to the target audience for as long as possible. To achieve this, we employ various tactics including blog updates and rewrites, annual re-releases of reports and using topical news hooks to revitalise existing material.
OUR CONTENT MARKETING OFFER
Our content marketing services approach follows a four-pronged strategy based on the PESO model of paid, earned, shared and owned channel marketing. Consider the communication channels that target audiences consume beyond traditional media. With that in mind, we have a wide-ranging approach when it comes to channels and associated content marketing efforts.
PESO elements in content marketing
We assign different weighting to each element of the PESO model, based on the biggest communication priorities. Our A-Team works collaboratively with our clients to develop the best content marketing campaigns that seamlessly tie in with wider communications goals.
Marketing through the PESO model is our first port of call, but we don’t stop there. Another big part of our content marketing strategy is to ensure that content has longevity and is visible to the target audience for as long as possible. To achieve this, we employ various tactics including blog updates and rewrites, annual re-releases of reports and using topical news hooks to revitalise existing material.
Do you need to increase the visibility of your content? Contact our content marketing experts for a FREE 30 minute consultation.
OUR CONTENT EXPERIENCE
St. James’s Place Financial Adviser Academy
How AMBITIOUS created a content campaign to support a 10-year anniversary
Lifetime Training
How AMBITIOUS helped build Lifetime's share of voice and reach within their key markets
More great news to share! We're happy to announce we've made @prweekuknews Top 150 table in the 'Corporate and Financial' category, in at number 49. Find out about our corporate offer here: bit.ly/3WsQHL2 #CorporatePR #FinancialPR pic.twitter.com/3iOxeGFP21
