CONTENT MARKETING

Successful PR has always been about creating, building and promoting compelling content to engage audiences. Search engines’ favour original, high quality material so the role of PR professionals in this process has never been more important.

Content marketing is essentially about creating helpful, relevant and informative communication that your audiences find valuable. It’s this highly targeted approach to communications that affects how audiences read, think and importantly, react and respond.

At AMBITIOUS creating quality content is at the heart of what we do. We deliver cross channel support; making sure clients get the most from the content we produce for them online, offline and everywhere in between.

From powerful words or inspiring visuals, our Content Marketing services include both editorial and creative support:

Editorial: we have extensive experience in writing business blogs, articles, opinion pieces, thought leadership, case studies, white papers, industry reports and business guides that deliver across online and offline channels

Creative: visually engaging content makes a great idea work even harder. We collaborate with a number of creative partners to bring our ideas to life and deliver creative direction, graphic design, video production and compelling imagery

Looking for help with producing quality content? Here’s what we’ve been up to recently with our client success stories.

WHO WE’RE BEST FOR

SCALE UPS

We enjoy helping businesses with big ambitions and cover a number of high growth sectors from food to finance.

From first stage funding to driving market share and exit, we develop PR strategies that shape business stories and deliver robust content marketing campaigns to engage target audiences.

Working with the likes of Reygar Marine Engineering, Origin Workspace, Fundsurfer.com, Solverboard and HOUNDWORTHY we are never short of inspiration!

EDUCATION & LEARNING

We help schools, colleges, universities, business schools and industry bodies develop and protect their profile and brand, recruit more students, connect with businesses and grow through communications strategy and tailored campaigns.

Through being active within the sector, thanks to our client base and as advisers or governors outside of work, we have valuable insight into the evolving education marketplace.

Our clients include ASDAN, City of Bristol College, Cabot Learning Federation, Wellsway Multi Academy Trust and Jo Ouston & Co.

CREATIVE DIGITAL & TECH

The digital and tech sector is transforming business on a global scale and our hometown of Bristol is a city amongst those leading the way.

Our work for clients in this area and the networks we help support means have the know-how to reach and engage industry influencers and key decision makers.

Bristol Media, The SetSquared Partnership, e3, SearchStar, True, The Agency Works and Synergy Creative are just some of the clients that give us an in-depth knowledge, alongside running our own business in the sector.

PROFESSIONAL SERVICES

From recruitment, law and management consultancy to financial services and professional trade bodies we enjoy turning industry jargon and complex communications challenges into engaging messages and valuable content marketing that deliver real impact and results.

Our work for businesses like Barcan+Kirby, ICAEW, Mowbray Woodwards, Tinderbox Working Capital and Fundsurfer.com includes communications strategy, brand PR, content planning, event management, social media marketing and stakeholder engagement.

PROPERTY & BUILT ENVIRONMENT

We work across the property and built environment sector helping our clients better communicate their message to a wide range of influencers and stakeholders. Support includes the full range of marketing communications – from brand PR and reputation management to social media and video content.

Funding and investment, property development, asset management, engineering and consultancy services are some of the areas we actively support.

CBRE, CoBuy, Cherry Capital, Cherry ISA and the Association of Project Management are some of the clients we support.

CORPORATES

We have comprehensive experience of working with large businesses in the UK and overseas, from PLCs to privately owned.

Working on retained or project basis, we advise on corporate communications strategy and provide a raft of support from stakeholder engagement to external media relations,  social media marketing and copywriting.

We also work with C-level individuals to provide strategic counsel as well as hands-on personal brand PR support including thought leadership. We also offer crisis management and press office support services.