HOW CAN MEDIA TRAINING SUPPORT MY BUSINESS?
The media landscape is constantly evolving. That is why media training that is fit for the digital age is vital for businesses that are determined to thrive.
This hi-tech transformation has seen our traditional forms of media overtaken by new platforms which have opened up exciting new opportunities for all.
Now tech-savvy journalists are more likely to request office-based interviews via laptops and smartphones than they are the traditional face-to-face briefings.
And the home-based interview via Zoom, WhatsApp and other video and streaming platforms are increasingly preferable to a visit to the studio for radio and television.
Plus, live social media broadcasts via smartphones and podcast interviews show just how much things are changing.
While newspaper circulation figures aren’t what they used to be, tabloids and broadsheet press still alive and kicking as the growth of their online offerings demonstrate and they continue to lead the way with the news.
The rate of change has been rapid but the right type of media training which embraces new media innovations will make sure that businesses keep up to speed.
It will also ensure you are ready to make the most of new opportunities and rise to any potential challenges to raise the profile of your company in a way that helps to boost your business. Media training is an important part of any public relations work.
OUR MEDIA TRAINING SERVICES
The range of carefully developed AMBITIOUS PR media training courses equip leaders and their stakeholders with key knowledge, strategies and skills.
Using journalistic insight and B2B communications experience, our media training workshops ensure that organisations are perfectly positioned to take advantage of the right opportunities for media coverage.
We offer media skills courses ranging from specially tailored broadcast interview training sessions for even the toughest scenario to basic introductory media workshops that provide a comprehensive understanding of all forms of media.
Aligned with trends in your specific sector and your own organisational objectives, we will enable delegates at all levels to understand how best to work with regional, national and specialist trade journalists across the media spectrum. Be ready for media opportunities.
Whichever option you select, AMBITIOUS training will comprise theory, case study analysis, the development of key tactics and techniques and bespoke scenario-based role-play.
Together this will you the confidence to work with the media and pave the way for measurable business results. Make the media interview work the way you want, and communicate your key messages when answering questions.
OUR TRAINING APPROACH
To align communications with organisational objectives, you can select a specific module depending on level of media experience and situation. For example, get prepared for a TV interview with tough questions about a bad situation. Our courses can help hit the right tone, whether you’re starting out on your public relations journey or are already a seasoned pro looking for media training tips.
From ‘Introduction to the media in all its forms’ through ‘How to get your message out through media interviews’ to ‘Handling the media in a crisis’, we will work with you to mould training to meet specific individual needs. Communicate your core message in the best way possible to get the media coverage you deserve.
Our courses are led by media relations specialist Rob Stewart who will draw upon his 30-plus years’ journalism experience as a Daily Telegraph correspondent, Sunday Times, Reuters and national tabloid freelancer and senior news reporter with leading regional titles.
He will be supported by our videographer Izzy Bryant, who will film interviews and provide playback for the teams to discuss.
For further information, email [email protected] or call us on 0117 905 1177.
Are people in your organisation in need of media training? Have a chat with our experienced team of media relations specialists
CASE STUDIES
The Grand Appeal
How AMBITIOUS generated over 280 pieces of media coverage for The Grand Appeal
The Grand Appeal
How AMBITIOUS supported the 25th anniversary of Wallace & Gromit’s Wrong Trousers Day
Lifetime Training
How AMBITIOUS helped build Lifetime's share of voice and reach within their key markets
“Providing an excellent all round service, from traditional applications (media communications, press releases etc) right through to strategic thinking.”
“Ambitious are not only a team of great minds and fantastically creative thinkers, they are also an endearing group of people to work with. They took the time to really understand my business and what I hoped to achieve. The results we’re far beyond what I might have expected.”
“Ambitious PR is one of the best PR agencies I have ever worked with. They think beyond traditional PR and have helped us establish strategic partnerships with trade and educational bodies. They have integrated our PR and social media strategies which has been hugely beneficial to our brand. They focus on results and have been a great asset to our team.”
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