KINRISE

Delivered high-impact planning announcement positioning Canons Wharf as Bristol’s most exciting next-generation workplace and cultural destination

pieces of coverage across key Tier 1 titles

national pieces of coverage

50 million +

campaign reach

AMBITIOUS helped us translate a key planning milestone into a compelling story that captured our vision and generated real excitement around Canons Wharf.

Kilian Kleine
Investment Director & Head of Development, Kinrise

GET IN TOUCH

Developed and executed a milestone-led media strategy positioning Kinrise’s flagship Bristol development as a catalyst for economic, cultural and workplace innovation

INSIGHT

Kinrise, an investment and development business focused on transforming iconic buildings, appointed AMBITIOUS to support the launch and ongoing communications around Canons Wharf, a landmark regeneration project on Bristol’s Harbourside.

A critical early milestone was securing planning permission, requiring a fast-turnaround, high-impact announcement to capitalise on momentum and position the scheme as a major step forward for the city.

The opportunity extended beyond a standard planning story. With strong architectural heritage, cultural ambition and a best-in-class workplace offer, the development had the potential to cut through regional property media and resonate more widely with business, lifestyle and placemaking narratives. 

AMBITIOUS identified an opportunity to elevate the announcement into a flagship positioning moment, framing Canons Wharf as both a commercial and cultural destination for Bristol.

IDEAS

AMBITIOUS designed a milestone-driven communications approach that went beyond a transactional planning release:

Elevated storytelling: Reframed planning permission as a transformational moment for Bristol, emphasising heritage, sustainability and cultural activation alongside commercial value

Targeted media strategy: Prioritised regional business, property and trade media, alongside broader audiences interested in city growth, regeneration and workplace trends

Strong narrative architecture: Positioned Canons Wharf as a “destination workplace” combining wellbeing, community and cultural programming

Integrated campaign approach: Aligned press activity with wider moments including preview events, stakeholder engagement and ongoing press office support

Rapid execution: Delivered a press-ready announcement at pace to align with planning timelines and maximise immediacy of coverage

This ensured the story landed with clarity, impact and long-term strategic value.

IMPACT

The planning announcement marked a defining moment in establishing Canons Wharf’s identity and positioning within Bristol’s business and cultural landscape.

By translating a technical milestone into a compelling, multi-dimensional narrative, AMBITIOUS ensured the development was understood not just as a property scheme, but as a flagship destination aligned with the city’s growth, creativity and community ambitions.

The work laid the foundations for sustained engagement, supporting future campaign moments including events, stakeholder activity and ongoing media opportunities, all contributing to growing anticipation and interest in the project among key audiences.

READY TO ELEVATE YOUR BRAND?

Fill out the form below to get in touch with our team. Whether you have a question, need more information, or are ready to start a project, we’re here to help.