BRADFORDS BUILDING SUPPLIES

Five years of partnering for impact with South West’s leading builder’s merchants

years of partnership

83%

in Tier 1 publications in 2024/25 

11,000,000

media reach in 2024/25 

11k

LinkedIn followers 

Working with AMBITIOUS is a real pleasure. They’re professional, approachable, and always ready to step in to support. Whether it’s consultancy or day-to-day PR needs, their dedication makes them a trusted partner.

Michelle Joubert-Martin
Marketing Manager, Bradfords Building Supplies

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Developed a long-term partnership to increase regional visibility and showcase Bradford’s leadership, community engagement and forward-thinking across the construction supply chain

INSIGHT

Bradfords Building Supplies is the leading independent builders’ merchant in the South West, with 46 branches, 255 years’ expertise, and a reputation for driving sustainability through the supply chain. Deeply rooted in its communities, Bradfords plays a pivotal role in shaping the future of construction in the region.

As their strategic communications partner for more than five years, AMBITIOUS has worked closely with Bradfords’ leadership and internal teams to deliver targeted, high-impact communications that grow reputation, strengthen stakeholder relationships, and amplify the company’s leadership on sustainability, skills, and community engagement.

Our support has evolved with the business, ranging from supporting strategic initiatives, providing sustainability communications counsel and creating content to spotlight core services.

IDEAS

Our strategy & our campaign idea, creative approach

Building Sustainable Communities and Partnership support

We helped evolve Bradfords’ flagship event series into a recognised platform for industry-wide dialogue on decarbonisation. Over the years, we have also supported other key sector partnerships with content and media support.

This included:

Mapping stakeholders and engaging priority partners across the supply chain.
Developing press briefings and coordinating targeted media relations.
Amplifying event impact through social media campaigns and rich video content.
This work positioned Bradfords as merchant leaders in sustainability, contributing to multiple award wins and strengthening sector influence.

ESG Communications Strategy

In 2022/23, Bradfords published its first ESG Report, aligned to eight material topics. AMBITIOUS led the creation of a segmented communications plan shaped by research into the priorities and challenges of different stakeholder groups—shareholders, customers, employees, sector partners, and suppliers. This included:

Mapping core messages to priority challenges and clear success indicators.
Identifying opportunities to engage internal champions, embedding ESG beyond the sustainability team.
Crafting a content framework to tell the ESG story consistently across all channels.

Product and service storytelling

Through compelling content, film, and media activation, we have brought Bradfords’ product offerings to life. This included:

Collaborating with specialist teams such as tool hire and renewables to understand their product offerings, USPs and market dynamics.
Producing and editing video assets for use across shared and paid channels.

IMPACT

Outputs  

Consistent coverage and sustained share of voice across key local, trade and industry publications over 5 years of partnership.

Organic LinkedIn follower growth sustained including reach extended to over 11k since 2024.

Outtakes 

83% in Tier 1 publications in 2024/25

Bradfords consistently focus of story

Outcomes 

Secured reach of 11,000,000 over 2024/25 across local, merchant trade, specialist trade and wider construction outlets, demonstrating breadth of Bradfords’ engagement across diverse audiences.

Impact 

Reputation leadership – Bradfords is now firmly established as a sustainability frontrunner in the merchant sector, with award wins and increased visibility in national and trade media.
Sector voice – Share of voice consistently above other regional competitors, with Bradfords regularly contributing expert commentary to key industry debates.
Community and brand equity – Enhanced employer brand profile, attracting talent to the sector and strengthening relationships with customers and communities.

READY TO ELEVATE YOUR BRAND?

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