Top 10 tips for taking part in podcasts

Top 10 tips for taking part in podcasts

The podcast industry continues to go from strength to strength and their growth shows no sign of slowing down. According to YouGov’s latest Global Media Outlook Report, podcasts are one of the biggest growth opportunities for UK media consumers in 2023.

Around 13% of their 2,000 UK respondents planned to step up tuning into podcasts this year. This is just behind the figures for those attending live in-person events (19%), streaming video (15%) and going to the cinema (15%).

What are the benefits?

The world of podcasts boasts plenty of opportunities for businesses of all sizes to create content to maintain long-term success. There are several brilliant podcasts for entrepreneurs for up-and-coming business people but many complement the skills of business leaders such as The Diary Of A CEO with Steven Bartlett.

The Money Talks podcast, run by The Economist, takes a broader look at business issues and is proving very popular with episodes consistently creating thought-provoking, useful content for entrepreneurs. It won the British Podcast Awards business category for being the best podcast which targets the business audience due to its ‘outstanding production that grips and informs listeners with storytelling around subjects that could otherwise be fairly dry’.

Maximising your podcast efforts

Search for podcasts and the results show we are spoiled for choice when it comes to podcasting. It’s an increasingly important content marketing platform for business leaders to boost recognition, promote their new services and products and establish themselves as thought leaders among listeners through authoritative content.

It makes sense to ensure you are equipped to make your podcast appearance count. Here are 10 top podcasting tips that could make all the difference for podcast guests:

  1. Do your research

Familiarise yourself with the content of the podcast you’re a guest on. You can listen to previous episodes of the podcast before you appear on it. This will give you an idea of the format, tone, and style of the series, as well as the types of questions the host usually asks.

Take time to identify the podcast target audience so you know how you can best connect with the listener base. It’s also a good idea to research other podcasts with a similar theme, to take inspiration from particularly successful episodes.

Social media is a great tool to discover how individuals have used podcasting to boost their personal brand. This can give you an idea of what it takes to create engaging content which is a key factor in any good podcast.

  1. Prepare your talking points

Come up with a list of relevant ideas or key messages you want to convey during the interview, backed up with real-life stories to make sure you sound the part. This will help you stay on track and remain focused, and avoid rambling.

Depending on the format, you may need a variety of potential answers, but preparing 3 main points is a good place to start.

Ahead of your first episode, make sure the podcast production team have your details for the show notes that will accompany the audio so listeners know who you are. This is essential to make sure you are accurately represented and also gives further details if the audience wishes to get to know you further.

  1. Dress appropriately

Look smart, think smart, and sound smart. Even though you’re not necessarily appearing on camera, it’s still important to look the part so dress professionally when you make your guest appearance.

This will help you get into the right mindset and show the host that you take the interview seriously. Listeners might not notice you but they will recognise your sheer professionalism in the podcast content.

It’s also now becoming more frequent for podcast episodes to be recorded on camera to be used across channels such as YouTube or TikTok. There’s always a chance that the podcast team might want to get a photo to promote your episode too.

Regardless, looking your best will help you feel your best.

  1. Test your equipment

Poor audio quality can be a turn-off for even the most committed of listeners. So it’s important to take all reasonable steps to avoid IT glitches that might undermine your best-laid plans to be an audio star.

If you’re a remote guest, it’s important to check you’ve got the correct computer gear and a good wifi connection. Even though you won’t be responsible for editing software, setting strong foundations will give a better result.

When you’re working with expensive equipment, take time to make sure your microphone and headphones are working properly before the interview so sound quality is good. Remember to avoid background noise when recording is underway as it can be an unwelcome distraction and undermine an otherwise successful podcast.

  1. Speak clearly and confidently

Great guests speak slowly and their words are pronounced clearly when the recording is underway. This offers clarity of communication that will help the listeners understand what you’re saying and stay engaged with the conversation.

Don’t panic if you find that you initially talk too quickly when you start recording because you will get into your stride and speak at a steadier pace. Sometimes over-enthusiasm can quicken things up too much so just remember that it’s okay to pause, take a deep breath and slow down when you are podcasting.

  1. Listen to the podcast host

Pay attention to the podcast host’s questions and comments, and respond thoughtfully to what will invariably be interesting questions. This will help build rapport and make for a more captivating conversation.

Also, make sure you take notice of the body language and other non-verbal signals from the podcast host. They are experts at putting every guest at ease and are adept at keeping conversations moving along at a pace which podcast listeners will appreciate.

  1. Be yourself

Relax and don’t try to be someone you’re not. Be authentic and true to yourself, and the listeners will appreciate your honesty and genuine personality.

As a rule of thumb, avoid words that you would not normally use when you talk to peers. Listeners should not be expected to need a dictionary to make sense of what a guest has to say as you want to make your podcast accessible to a large audience.

  1. Promote the podcast

Post-production, monitor the release schedule and once the podcast episode is live, promote the podcast content on your own social media channels and website to boost its number of listeners.

This will help increase the podcast’s visibility and attract new audiences. It will also endear you to the production team which is important when it comes to planning future podcast episodes.

Liaise with your own website team to post a link to the recording of your episode and share it through their digital channels as well.

  1. Follow up with the host

After the interview, send a thank-you note or email to the host along with your reflections on the podcast content. Feel free to ask questions about the technical side, such as the editing software they use, to gain insight into the full process.

This healthy curiosity will show your appreciation for the opportunity and help build a positive relationship with the podcast so they think of you when they’re planning episodes in the future and want to find guests for new episodes.

You may even want to offer suggestions about the potential shape of future episodes as the best podcast producers are always open to good ideas.

  1. Be open to feedback

Being a great guest is always a work in progress. There’s always room for self-improvement in the world of podcasting. Listen to the episode once it’s live and take note of any areas where you could improve as you hear yourself talk.

Keep in touch with your podcast host with follow-up questions when you’ve had a chance to evaluate your episode and encourage honest feedback. Practice certainly makes perfect but if you encourage actionable advice, this will help you become a better quality podcast guest in the future.

Go your own way

With the right mindset and the right editing software, there’s nothing to stop businesses from setting up their own podcast.

If you’ve got videos and blogs in your asset bank which normally are reserved for your website and social media channels, why not repurpose them to create a B2B podcast to make it more accessible for your audience?

Reach out to the experts

More and more businesses now understand the true potential of podcasting. What was previously considered as niche media, is now very much a mainstream channel. Podcasts are a very effective type of content marketing, from offering a fresh perspective to deeper insight into popular topics.

If you’re looking to further explore opportunities to strengthen your brand, get in touch with AMBITIOUS PR to see how you can develop your content strategy. Call 0117 905 1177 or email [email protected].