AMBITIOUS is experienced at raising personal profiles in the public sphere and working with C-level clients to deliver executive communications. Building personal PR and brand equity is now essential for CEOs, partners and entrepreneurs.

A strong, well-managed, personal brand can help business leaders better communicate with all key audiences including investors, employees, and high-value customers, stakeholder communities and the media.

The core of personal branding is delivering and communicating with impact. Personal branding is an essential tactic when building a positive representation of your skills, interests, and career goals. Be memorable for the knowledge, skills and reasons you want your target audience to remember you.

Your personal brand pr

Your own personal brand is your reputation. To get ahead of your competitors and become valued for your skills and knowledge, then building an authentic personal brand is essential. Raise your profile with your professional network by being the best version of yourself. 

Engaging or trying to influence others is often very challenging, but being effective is part of working life. Whether you are a leader in charge of organisational change or encouraging people to take interest in your products and service, or looking for new career opportunities, you have moments to make a real impact. They need to count. Personal branding is a great way to positively represent your skills, interests, and career goals.

We can help you develop or polish your personal brand. Create a clear definition of what you offer, such as practical tips for work. Being authentic can help create valuable relationships and connections with your network. Your personal brand can also boost the number of sales leads received from clients or more opportunities such as keynote speaker at events or a new job. We will define the objectives with you in advance of starting PR activities to improve your personal brand.

Personal branding

Your personal brand can be seen by everyone you interact with on- and offline. A positive personal brand makes you stand out within your professional network and can improve your prospects with your own business. 

Personal branding communicates your values, drivers, skills, strengths and personality. Your image is your packaging for your personal brand. As Jeff Bezos said: “Your brand is what people say about you when you’re not in the room.”

You already have a personal brand so ensure that it’s a positive one and working for you. People encounter your brand every time they contact you: emails, phones, and your social media profiles. Ensure that your personal brand provides clear and consistent messages about who you are and what you offer.

Get in front of more people who want to hear what you say. And the more people know you, the more opportunities will come your way.

We know how to develop a clear strategy that will ensure you stay active online and build your network with relevant people. We can take you from where you currently are to where you want to be and in front of the right people.

We help chief executives and business founders with:

• Analysing online and offline personal reputation
• Reviewing appropriate media and social media channels
• Developing personal communications plan for key channels on relevant industry issues
• Writing bylined articles and other thought leadership material
• Speaker engagements and participation in key networks
• Entering relevant industry leader awards
• Securing key business introductions
• Presentations and speech writing
• Develop your communication style

Want to know more about building your personal brand? Find out more about how AMBITIOUS helped to build and maintain the profile of a city CEO in this case study. Or, check out this post on what is personal brand PR and the rise of the celebrity CEO.