The podcast industry continues to go from strength to strength and their growth shows no sign of slowing down. According to YouGov’s latest Global Media Outlook Report, podcasts are one of the biggest growth opportunities for UK media consumers in 2023. Around 13% of their 2,000 UK respondents planned to step up tuning into podcasts […]
Author Archive for: Rob Stewart
About Rob Stewart
Our former Daily Telegraph journalist, Rob Stewart, spent a decade covering the ups and downs of football, cricket and rugby for a decade as the world-renowned national newspaper’s North East sports correspondent.
The role involved reporting on one of the UK’s newsiest and most competitive patches and dealing on a regular basis with some of sport’s best known personalities including Gareth Southgate, Kevin Keegan, Roy Keane, Graeme Souness, Sam Allardyce and the late great Sir Bobby Robson.
His spell with the Telegraph was one of the highlights of a 20-plus year spell in journalism which began in his hometown of Huddersfield in Yorkshire before he headed to the Hull Daily Mail as education correspondent, senior reporter and sub-editor before travelling around South East Asia and Latin America for almost two years.
That sabbatical was followed by stints with the Press Association, Newcastle Chronicle & Journal Group as deputy editor of its weekly papers and Bradford Telegraph & Argus as sports editor before returning to frontline duties with the Telegraph while also working on a freelance basis with Reuters, FIFA, Middlesbrough Football Club and Four Four Two magazine.
He moved to the South West with his family in 2015 and that was accompanied by a move to the Alzheimer’s Society national media team where for five years he spearheaded the dementia charity’s media activity in support of fundraising and awareness-raising campaigns which saw him work with TV stars such as Vicky McClure and Richard Madeley and football icons Sir Geoff Hurst and Gordon Banks.
Rob, who has also written a couple of football books, moved into the agency side of the PR world just before lockdown began in February 2020 when he worked with a wide range of clients covering house-building, strategic land development, housing associations and local authorities as well as a series of special campaigns, most notably turning the OurWorld Bristol initiative plans for Bristol Zoo into front-page news in the Bristol Post and securing national coverage in The Times.
Key skills: Media relations and earned media, media training, content creation, copywriting.
Entries by Rob Stewart
Favourable media coverage can be a powerful asset for your business. A positive PR campaign can boost brand awareness, build credibility and get your business in front of the right people. In fact, media outreach can be 90% more effective than advertising in influencing consumer behaviour. With so much to gain from influential press coverage, […]
A media relations strategy should be a part of any strong public relations and marketing campaign. Media relations is all about creating and building relationships with journalists and media outlets. These relationships offer a mutual benefit between both media organisations and businesses who wish to leverage them. Companies use media relations to generate media coverage […]
They say it’s good to talk and that’s proving to be truer than ever when it comes to healthcare PR. The exponential continued growth of digital media means that there are now more opportunities to engage with people across society than ever before. It’s estimated that close to five billion people around the world now […]
The coronavirus pandemic has changed the way we work, rest and play. It has also sped up changes in the way our media operates by speeding up the digitisation process. Meetings via Zoom and Teams make the working day go-round as we use hybrid working practices away from offices. The way the media operates has also undergone a […]
Master the art of the interview and ensure your messages are heard, every time, with professional media training. You’ve seen the interviews, the ones where you can’t look away as the interviewee stumbles and makes confusing statements. The person might have forgotten important details like names and places. Another common one is where the […]
Lights, camera, action…. there’s nothing like media interviews to test even the most experienced CEO. There are many who will relish the opportunity to pit their wits against journalists. Some will dread what they deem an ordeal. Either way, CEOs ranging from the ultra-confident to the ultra-anxious will benefit from support in the shape of […]
They say that a week’s a long time in politics and that old adage certainly applies to the communications business if OVO Energy’s recent experience is anything to go by. For Boris Johnson, the stage was set for a disastrous week (or two) by the revelations that parties had been staged at Number 10 Downing Street […]
Everyone loves a great story, don’t they? Storytelling is one of the oldest, most powerful communication tools we have as humans. Our brains are wired for stories. As babies and children, we loved a good story. It promotes brain development and imagination, develops language and emotions, and strengthens relationships. And storytelling in business is vital too. […]
More great news to share! We're happy to announce we've made @prweekuknews Top 150 table in the 'Corporate and Financial' category, in at number 49. Find out about our corporate offer here: bit.ly/3WsQHL2 #CorporatePR #FinancialPR pic.twitter.com/3iOxeGFP21
The more visibility your business has, the more it will come under scrutiny. Becoming a scale-up is a critical time to prepare well for a crisis. Read our eBook to discover how to protect your company’s reputation: bit.ly/3LmvzRx #ScaleUp #ReputationManagement pic.twitter.com/tDsJ5TQKyP
Are you an ambitious individual looking for your next role? We’re hiring! We’re looking for new additions to our team to support our agency as it grows. For more information and to apply, head over to our website: bit.ly/3Ip3yI9 #PRjobs #Hiring #Careers pic.twitter.com/9hCUqe1T6i
Many thanks to brilliant @businesslive journalists @andrewarthur90 and @AbiTurner7 for coming to AMBITIOUS HQ and providing us with invaluable insight into how they operate and how we can continue to generate positive headlines for our clients here in the South West. #AgencyLife pic.twitter.com/oPPWbYc7iq
As public relations becomes increasingly digital-focused, optimised content is crucial for brands to get the presence they desire. In our new blog post, we cover the SEO tactics you need to improve your content. Find out more: bit.ly/3pF1dCi #ContentWriting #SEO pic.twitter.com/5eLqq4yAMG