WHY IS SOCIAL MEDIA SUCH AN IMPORTANT CHANNEL FOR BUSINESS COMMUNICATIONS?
Unlike other marketing communications tools, social media is a direct channel that enables businesses to reach, share and interact directly with customers. And because social media enables businesses to be responsive, post questions and share all sorts of engaging content it can be an effective part of your marketing communications strategy.
Social media can certainly be an effective, and relatively inexpensive, tool to build your brand, grow your online footprint and as part of your communications activity support reputation management, crisis communications and customer engagement.
In addition to being interactive, social media can also help your business learn much more about your audiences and relevant trends by ‘listening’ online. It can enable you to gain valuable insights, deepen your understanding of audience behaviour online and the content they like, monitor the competition.
As a channel, social media is constantly evolving. The rules of engagement update so frequently, and that makes it hard for businesses to keep up to date. That’s where outsourcing social media services to an agency like AMBITIOUS can help. We offer a full range of social media services to support in-house teams and support your digital marketing efforts and communications strategy
SOCIAL MEDIA SERVICES TO HELP YOUR BUSINESS LEARN AND GROW
At AMBITIOUS we maximise the opportunities that social media marketing can offer businesses and understand the role that social media plays within the PESO framework – your paid, earned, shared and owned channels.
Our social media services start with understanding your business goals. Then, working in partnership with you we put in place social media solutions that are tailored to what you need, when you need them.
We help businesses expand their social media footprint, build and manage a community, enhance visibility, work with influencers and connect with customers and important stakeholders by developing the effective social media strategies, using relevant social media platforms and sharing quality content that engages audiences.
From audience planning, a social media audit and analytics, launching LinkedIn thought leadership campaigns and social selling campaigns to growing Twitter followers and running social media promotions, our social media services are an increasingly important part of our toolbox.
SOCIAL MEDIA CASE STUDIES
“The Ambitious team have been integral to the whole launch of Origin Workspace, involved right from the very start. They have been key to building the community around Origin, all our stakeholder engagement and really helping us bring the brand to life.”
“It was a pretty extraordinary feat to pull off and all credit to the AMBITIOUS team. This is the first time Bristol’s creative industries, and indeed the city, has done anything like this. AMBITIOUS not only raised income to fund the project, they then delivered a brilliant event cross location and sector. Social Media Week Bristol has such positive feedback.”
“Ambitious delivered a well-structured and thorough social media training session and content with our Heads of Department and Creative Directors. They presented best practice advice and industry relevant examples to demonstrate how our team could build their personal brands, showcase their skills and generate valuable connections. The team came away inspired and motivated, and we’ve been enjoying watching them put the tips into action.”
SOCIAL MEDIA BLOG
As an AMBITIOUS client our aim is to raise your profile, protect your reputation, keep you ahead of the competition and help your business grow and succeed. Read our social media insight, pick up toptips for businesses and organisations and hear about recent projects that we support …
Shared media and the PESO framework
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B2B social media - why it matters
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B2B social media trends on LinkedIn
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