Posts

Press release 101
Despite all the growth and change in the scope of the public…

How to successfully manage press release distribution
Oh how the world of PR has changed! When I started out in the…

Earned media and the PESO Model®
In our last blog we took a wide angle look at the PESO Model®…

Trade PR: how to plan your campaign
If you’re planning a trade PR campaign, you’ll probably be…

How to handle journalists in a crisis situation
Media relations 101
Handling journalists is the bread and butter…

GETTING MEDIA COVERAGE FOR YOUR BUSINESS
If you run a business or have a product or service to sell then…





