REDIRECT CONSULTING
Building the profile of an established expert in the US PropTech entering the UK market
Sector Expertise
Get in Touch
1,000,000+
reach
100%
media coverage repurposed for social
55+
domain authority for media coverage
100%
positive positing in a new market
AMBITIOUS played a pivotal role in establishing our presence in the UK, helping us effectively communicate our expertise in PropTech. Their strategic approach to thought leadership and media engagement has been instrumental in positioning REdirect as a trusted voice in the industry.
Callum Board
Client Success Director at REdirect Consulting
Elevated the reputation of a well-established US PropTech as it made its entry into the UK market.
INSIGHT
REdirect is a leader within the PropTech services space and is home to some of the most skilled and experienced MRI Software and Yardi consultants in the business. After successfully operating in the US for more than 25 years, REdirect entered the UK market in early 2023 and opened its first office in London to capitalise on the growing PropTech market sector in the UK.
A trusted player in the property technology advisory sector, REirect provides innovative solutions that streamline operations, reduce costs, and increase efficiency for property companies of all sizes, across the globe.
Although an established expert in the US market, the UK was a new territory for the firm and efforts to drive brand awareness in the UK were needed.
AMBITIOUS’ role was to develop a tailored PR strategy to introduce REdirect to a new audience and raise its profile across both the UK’s property and tech market sectors.
Audience:
- Commercial, residential and industrial real estate owners/operators
- Asset and investment managers
- Property managers
- Banks and lenders
- Investors
- Brokers
- PropTech software providers and developers
- Procurement managers and IT Managers looking to invest in new tech to optimise business processes
IDEAS
AMBITIOUS quickly set about building a pipeline of news stories and thought leadership through press office activity and expert commentary in publications with strong readership and website domain authority.
- The US PropTech sector is more established and significantly larger than the UK and the rest of the world – with more companies operating in the sector, driven by constant innovation. REdirect has more than 25 years’ experience in this buoyant PropTech sector, giving them a unique perspective when it came to how the PropTech industry in the UK could make its mark and grow faster.
- This presented a unique opportunity for AMBITIOUS to position REdirect as a thought leader, offering insights on how the UK PropTech sector could evolve by learning from more mature markets like the US. The campaign was carefully crafted to speak to both property stakeholders and tech innovators — drawing on AMBITIOUS’ expertise in property & built environment PR and PR for technology companies.
- AMBITIOUS crafted bespoke pitches and thought leadership articles on key issues that impact the property and tech sectors. These included topics like AI, Robotics and Automation (RPA) and ESG and Sustainability in the commercial property, property management and tech sectors.
- AMBITIOUS supported REdirect in partnering with the UKPA (UK PropTech Association) and BPF (British Property Federation) on an industry survey to gain insight on the views of industry leaders on all topics related to PropTech and tech innovation.
- From analysing the survey data, AMBITIOUS developed multiple data-led stories including a headline story that AI and Automation are seen by industry leaders as a major game changer over the next 4 to 5 years. This was used this to create a suite of compelling media pitches, and pieces of content.
- The survey results also generated press office content and thought leadership articles.
IMPACT
Outputs:
- Press office activity and survey-related content drove top tier coverage in key trade magazines, including thought leadership bylined by REdirect spokespeople in Property Week and Estates Gazette, BTR News, Housing Industry Leaders, Robotics and Automation Magazine and more.
Outtakes:
- The coverage generated across the entire programme achieved a reach of 1,048,160
- Featured on media outlets with strong website domain authority from between 55 to 78.
- By linking the news back through REdirect’s social platforms meant an uptick in engagement on LinkedIn.
Outcomes:
- Coverage featured predominantly on news sites.
- Linking the news back through social channels amplified REdirect’s key messages.
Impact:
- Increased brand awareness in the UK and positioned REdirect as a thought leader. The articles produced by AMBITIOUS were also repurposed for use on REdirect’s own platforms and used for sales enablement.
