PEOPLECERT

Global social media content strategy and creation

324

video assets delivered in 12 months

50,000

new followers in 12 months

100,000+

viral video views

channels with increased impressions and engagement

AMBITIOUS has transformed our social media presence with their innovative strategies and exceptional creativity. Their dedication and expertise have significantly boosted our brand engagement and online visibility. Couldn’t recommend them enough!

John Alexiou
Head of Social Media & Digital Communities, PeopleCert

Global social media content strategy and creation for global leader in online training and certifications

INSIGHT

PeopleCert are a global provider of online training and certifications in project management, IT and digital service management and transformation and English language proficiency. PeopleCert operate in 200 countries and territories in 25 languages, enabling professionals to reach their full potential and realise their life ambitions through learning.

PeopleCert needed to build brand awareness and help challenge perceptions of ITIL, PRINCE2 and LANGUAGECERT.
For LANGUAGECERT, the focus needed to be on reaching a young B2C audience and engaging them on their preferred channels, with content that would resonate.

AMBITIOUS were onboarded at the start of 2024 as the global social media content strategy and creation agency working across the three portfolio brands, delivering creative and impactful content.

This campaign was part of a broader integrated content approach designed to cut through in competitive markets and deliver messaging tailored to diverse global audiences.

Audience:

Project management professionals (Managers, Head of)
Digital and IT professionals (CTO, Head of, Managers)
Enterprise C-Suite individuals
Study abroad students
Those looking to work abroad
University and college admissions professionals

IDEAS

AMBITIOUS developed a content strategy focussed on brand building, raising awareness and changing perceptions. It included a matrix which detailed the % of content per brand targeted at the key audiences. From this AMBITIOUS developed content pillars and video series, including:

Brand hero films
Case studies
Talking head/testimonials
Event/conference videos
How to/product explainer videos and animations
Day in the life videos
Trend related animations

AMBITIOUS set up a TikTok channel for LanguageCert and created six months’ worth of content based on two videos being posted a week. The content pillars for channel included:

Cultural immersion
Life at University
Day in the life/relatable
Exam preparation

Given PeopleCert’s presence in education and vocational development, the campaign also drew from AMBITIOUS’ specialist expertise in PR in education and skills, ensuring relevance and resonance across both B2B and B2C educational markets.

IMPACT

AMBITIOUS has delivered 324 video assets during our first 12 months, including 50 TikToks.

Developed content streams and strategies that have helped increase impressions and engagement across all channels (LinkedIn, YouTube, Instagram and TikTok).

On LinkedIn alone, AMBITIOUS has increased followers by 50,000 in 12 months, a 41.67% increase. On TikTok we have had two viral videos, including one with well over 100K views.

Brand positioning and tone of voice has been bought to life through varied and creative content with videos receiving the highest levels of engagement across all content posted on PeopleCert channels.

READY TO ELEVATE YOUR BRAND?

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