CLARKS

Elevating a heritage brand’s profile across Asia Pacific

10 +

top-tier Asia Pacific media features

key markets supported with strategic counsel, including Japan, China, and Australia

50 +

stakeholders and influencers mapped to drive market entry and growth

2 x

increase in partner and supplier interest across Asia Pacific within six months

The AMBITIOUS team has an impressive wealth of experience, networks and contacts which has been invaluable to me whilst embarking on building a new in-house PR function for Clarks Asia Pacific.

Head of PR, Asia Pacific
C&J Clark International Limited

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Strategic counsel and stakeholder mapping to support international growth

INSIGHT

Clarks, one of the UK’s most established privately owned businesses, has a rich heritage dating back to 1825. Known for its principled approach and quality craftsmanship, Clarks sought to expand its brand presence across Asia Pacific, a region where its name recognition varied significantly. The challenge was to raise awareness and build credibility without compromising the brand’s integrity. Our remit was to create a positive business environment for Clarks’ Asia Pacific leadership, both in Street HQ and in-market.

IDEAS

We developed a multi-pronged strategy to support Clarks’ international ambitions:

Delivered strategic counsel to HQ and regional PR teams to align messaging
Identified key media and influencer routes through stakeholder mapping
Secured high-impact media coverage for senior executives in regional outlets
Provided ongoing research and insight to support market-specific PR plans

IMPACT

The campaign delivered tangible results. A series of high-profile articles appeared in Campaign Asia, Drapers, Retail Asia, and HR Magazine Hong Kong, boosting visibility across the region. In-country PR teams, such as those in India, replicated the model to secure local opportunities for their GMs. This surge in business exposure led to a marked increase in inbound interest. Calls to Clarks HQ from partners and suppliers wanting to collaborate in Asia Pacific nearly doubled between late 2014 and early 2015. The strategy laid the groundwork for long-term growth and reputation building.

READY TO ELEVATE YOUR BRAND?

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