BARCAN + KIRBY LLP

Raising profile and engagement for leading law firm

6 +

media placements secured across business, legal, and specialist press

666%

LinkedIn engagement uplift during launch week

575%

Twitter engagement and 580% Facebook impressions increase

award shortlist – Marketing Campaign of the Year by Business Leader Magazine

We’re thrilled by the results and the positive lift it has given us in the local area.

Samantha Furley
Marketing Manager, Barcan+Kirby LLP

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Strategic PR to cement a post-merger identity and drive regional visibility.

INSIGHT

Barcan+Kirby LLP, a top-tier Bristol law firm with 135 staff across six offices, was born from the 2015 merger of Barcan Woodward and Kirby Sheppard. With a strong reputation in family law, clinical negligence, and commercial services, the firm needed to unify its brand and assert its position as Bristol’s go-to legal partner. In a crowded market with increasing competition from online legal providers, the firm turned to AMBITIOUS to elevate its profile, sharpen its messaging, and connect with both B2B and professional services audiences across the South West.

IDEAS

To cut through a saturated legal market, AMBITIOUS developed a firm-wide corporate profile-raising programme anchored by a bold thought leadership campaign: Citizen 2025.

Strategic concept: positioned Barcan+Kirby as a lifelong legal partner, using the idea of the future legal client the ‘Citizen 2025’ to explore evolving needs across four core service areas: family, property, wills & probate, and employment.
Research-led insight: conducted interviews with department heads, focus groups with 40 lawyers, and carried out market research of 2,000 UK adults using an omnibus poll, (plus 180 in Bristol/South West).
White paper development: planned, wrote and designed a 12-page Citizen 2025 white paper, featuring expert commentary from Relate, Saga, Mercer and Fox Davidson.
Design and visual storytelling: collaborated with Rumba to create a visually engaging report, supported by infographics and illustrations for press and social media.
Media relations: launched the campaign with targeted outreach to regional business, legal and specialist media, securing strong coverage.
Content creation: produced four ‘in focus’ blogs aligned to the firm’s core services and campaign themes. AMBITIOUS also supported with 1x award entry to The Business Leader awards.
Social media activation: delivered bespoke content for LinkedIn, Twitter and Facebook, driving engagement through visual assets and key insights.
Internal communications: supported internal launch to reinforce the firm’s unified identity and encourage staff advocacy and social sharing.

IMPACT

The campaign exceeded all expectations.

Media coverage surpassed the target, with placements across business, legal and specialist press.
Twitter engagements rose by 575%, Facebook impressions jumped 580%, and LinkedIn post engagements soared by 666% during launch week.
The campaign sparked high levels of staff interaction and received positive feedback from clients and partners.
It was also shortlisted for ‘Marketing Campaign of the Year’ by Business Leader Magazine, cementing its success both internally and externally.

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