DIGITECH STUDIO SCHOOL, CABOT LEARNING FEDERATION

Launching the South West’s first creative and digital studio school with an integrated communications campaign

new brand – Digitech – created for the new school including name, logo and icon

Cabot Learning Federation events across the academy network to amplify awareness and credibility

10+

employers engaged to support curriculum development and work experience

20+

regional media features secured, including thought leadership articles and event coverage

Their insight and connectivity across the creative, digital and tech sector made a significant difference to the type of employers and business leaders we have been able to engage. Ongoing counsel and support provided me and the team with a valuable resource and skills set.

Digitech Studio School
Principal

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Building awareness and inspiring enrolment through employer-led storytelling and media engagement

INSIGHT

Digitech Studio School Bristol is the first school in the South West to specialise in creative, digital and high-tech industries. Catering for 14–19-year-olds, it offers GCSEs, A Levels and work placements designed to bridge the gap between education and employment. As a new concept, the challenge was twofold: educate local communities and employers about what a studio school is and inspire students (and parents) to enrol. With a short timeframe and a need for strong positioning, the campaign had to highlight Bristol’s reputation as a tech hub and leading light in creative and digital amid the growing demand for skilled young talent.

IDEAS

Developed an integrated marketing communications strategy including brand identity, content creation, media relations, social media and employer engagement.
Hosted stakeholder workshops with students and employers to inform strategic communications planning and tactical activity, while ensuring relevancy.
Produced high-quality content, including a film featuring industry leaders, to showcase opportunities and credibility.
Secured regional media coverage through thought leadership articles and event promotion to build trust and awareness.
Activated social media platforms to create buzz and engage target audiences.

IMPACT

The campaign generated significant traction. Applications exceeded targets, influential employers pledged ongoing support, and regional media coverage positioned Digitech as a pioneering educational model. The integrated approach successfully educated and inspired communities, increased enrolment and strengthened employer partnerships.

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