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CONTINUOUSLY IMPROVE YOUR SOCIAL MEDIA PERFORMANCE
Implementing a successful social media strategy hinges on your ability to understand your audience and their preferred platforms, competitor activities, and identifying opportunities for your business in the social media landscape. A social media audit enables your business to gather actionable insights about market sectors, competitors, and customer behaviour. This involves gathering data from various social media platforms, consolidating it for analysis, and evaluating metrics to make informed decisions.
Social analytics, integral to the audit process, reveals which content resonates on your channels and identifies areas for improvement. When integrated into a broader social media strategy, this analysis enhances engagement and expands your social reach effectively. Our social media audit and analytics services encompass an initial assessment of your channels to establish benchmarks, comprehensive analysis of online channels including review sites and blogs, daily data collection, implementation of analytics tools, and regular reporting with actionable recommendations.
Download our guide: Protecting Your Reputation in a Digital World
ELEVATE YOUR BRAND TO DRIVE DEMAND AND WIN MORE CUSTOMERS
OUR APPROACH
INSIGHT
We listen to our clients’ business needs, navigate their markets and unlock new perspectives – connecting hidden insights with real-world strategy, designed to deliver an impact.
IDEAS
From insights and strategy to ideas with ambition, our team of communication experts translate emotion into engagement – connecting our clients with the conversations that matter.
IMPACT
With fully trackable data and analytics, we focus on metrics that move the needle to deliver our clients reach, credibility, ROI and business impact – for PR that connects.
OUR SECTOR EXPERIENCE
With a team of communications and creative experts across property, construction & built environment, engineering and innovation, technology, financial and professional services, pharma and healthcare, education, public sector, ESG and sustainability – we know what it takes to connect ambition with results.
WHY CHOOSE AMBITIOUS?
AMBITIOUS by name and nature, we are a trusted partner in strategic communications with a proven track record regionally, nationally, and internationally. Ranked among PR Week’s top 150 B2B agencies, we consistently score 9/10 in The Drum Recommends, based on client ratings. Our commitment to excellence is reflected in numerous accolades, including ‘Best PR Agency’ at The Drum Recommends Awards, along with multiple PRCA Dare and CIPR PRide Awards, celebrating our innovative work. Recognised as a ‘Best Employer’ at the Bristol Life Awards, we also feature in The Sunday Times Best Places to Work and were ‘Highly Commended’ in PR Week’s Best Places to Work, highlighting our team’s drive and dedication to exceptional client service.
HOW WE’VE HELPED OUR CLIENTS…
Mira Case Study : Cross Channel Engagement with AMBITIOUS
AMBITIOUS helped Mira Showers engage installers, boost loyalty, drive sign-ups, and amplify brand presence across trade and social platforms.
PeopleCert Case Study: Education and Skills PR Outcomes with AMBITIOUS
Transformed their global social presence by producing 324 videos in 12 months, growing LinkedIn followers by 41.67% and achieving over 100,000 views on viral content.
“AMBITIOUS has transformed our social media presence with their innovative strategies and exceptional creativity. Their dedication and expertise have significantly boosted our brand engagement and online visibility. Couldn’t recommend them enough!”
READY TO ELEVATE YOUR BRAND?
Fill out the form below to get in touch with our team. Whether you have a question, need more information, or are ready to start a project, we’re here to help.
Need to chat to someone? Please call our team today on 0117 905 1177
FAQs
What role does influencer engagement play in your social media PR services?
Leveraging the established credibility and reach of online influencers allows us to amplify your brand message, increase visibility, and drive authentic engagement. We identify the influencers who align with your brand values and resonate with your target audience. We develop an influencer partnership strategy that measures the impact of influencer collaborations to ensure that they contribute meaningfully to your overall PR goals.
What are the benefits of PR for a company?
- Reputation management – PR helps organisations maintain a favourable public image and manage crises effectively.
- Building Credibility and Trust: It establishes credibility and trust with stakeholders, including customers, investors, employees, and the community.
- Media Relations: PR manages relationships with media outlets to secure positive coverage and manage publicity.
- Audience Engagement: It engages with target audiences through effective communication channels, such as social media and events.
- Support Business Goals: PR supports marketing efforts, product launches, and other business initiatives by generating awareness and interest.
Why do I need a public relations agency?
Using a fully-integrated B2B and corporate PR agency such as AMBITIOUS can deliver specialised knowledge and experience in crafting strategic communication, media relations, crisis management, and stakeholder engagement plans. We have strong and well-established relationships with journalists, editors, and media outlets and know what it is they’re looking for in a story which helps us secure the best media coverage possible for your brand. We then use the latest metrics to measure the results and impact of this. Agencies such as AMBITIOUS are also experts in minimising damage to your brand’s reputation in the event of a crisis and can offer guidance and council throughout challenging situations.
How would AMBITIOUS tailor a PR strategy to meet our business goals?
AMBITIOUS employs a robust approach to measuring the success of communications efforts. It’s different for each client because it’s tailored to your objectives and business goals. Here are some methods that we use:
Media coverage and reach:
- Tracking and analysing media placements across relevant channels to quantify the reach and impact of earned media.
- Align with KPIs such as brand awareness, reputation enhancement, lead generation, or customer engagement.
- Tracking digital metrics: such as website performance, leads, shares, views and google search rankings.
- Industry benchmarking: Comparing performance against industry competitors using metrics such as volume, sentiment analysis, views and share of voice.
How does AMBITIOUS measure the success of communications efforts?
AMBITIOUS employs a robust approach to measuring the success of communications efforts. It’s different for each client because it’s tailored to your objectives and business goals. We adopt the AMEC (Association for the Measurement and Evaluation of Communication) framework which consists of seven elements: objectives, inputs, activities, outputs, outtakes, outcomes, and impact.
It is a holistic measurement that can be applied across various communication disciplines, including corporate and B2B communications, community relations, digital communications, and stakeholder engagement as well as media relations. We assess variables such as audience reach, message penetration, sentiment, and behavioural changes, alongside quantitative data to ensure that communications strategies align with broader business goals and deliver measurable value across all areas.