Every business and organisation has audiences and stakeholders. These are individuals, groups or other organisations that have a vested interest in your business and its activities – from employees, unions and suppliers to customers, investors and regulators. This is why taking the time to go through the process of audience and stakeholder mapping is important for any organisation.
The role of stakeholder relations within a communications plan is to inform and influence stakeholders’ attitudes and actions. And that starts with audience definition – understanding who your business needs to connect with and why.
There are a number of effective tools and methods that we use for stakeholder mapping. Essentially the process of stakeholder mapping groups stakeholders / audiences according to things they have in common, share or think. The investment in robust stakeholder mapping helps your business to identify and understand how to connect to and through different audience groups, who to prioritise and how best to engage them.
Our audience and stakeholder mapping services include:
- Stakeholder analysis
- Stakeholder mapping
- Competitor analysis
- Channel audit
- Stakeholder engagement strategy
- Messaging and positioning
- Content creation for stakeholder audiences
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