TYMPAHEALTH
Building a compelling story for World Hearing Day
Sector Expertise
Get in Touch
1m +
audience reach resulting from 12 pieces of coverage
50%
increase in reach from social media advertising
50%
increase in page views during the campaign period, compared to the previous four months
67
Average Media Outlet DA
The campaign gave us a strong platform to raise awareness of the importance of ear and hearing health. The results were very encouraging, from top-tier media coverage to increased engagement with our brand.
Paul Stonuary
Head of Marketing at TympaHealth .
Driving awareness and credibility across pharmacies, care homes, and GP Clinics through insight-led storytelling and targeted earned media coverage
INSIGHT
With World Hearing Day approaching, TympaHealth briefed AMBITIOUS with two key objectives:
- Firstly, to launch the TympaHealth brand to consumers, aligned to World Hearing Day.
- Secondly, to build a compelling story around TympaHealth to reach b2b customers – including pharmacies, care homes, GP clinics for example – who would be key advocates and resellers/retailers of the TympaHealth product.
IDEAS
The campaign centred on a robust research study, which AMBITIOUS commissioned and managed in partnership with a third-party research agency. Surveying 1,000 UK adults, the research explored attitudes towards ear and hearing health, uncovering key barriers such as low awareness about pharmacy-led hearing checks and the stigma attached to addressing hearing issues.
AMBITIOUS analysed the results and crafted a compelling narrative for the media, providing TympaHealth with fresh, newsworthy content to leverage ahead of World Hearing Day. The headline finding – over a third of UK adults avoid hearing checks due to stigma and embarrassment – enabled us to secure interviews, comments and extensive media coverage in priority outlets.
Complementing the research, we collaborated with TympaHealth to produce a 90-second hero film, telling the real-life story of a man whose hearing difficulties were alleviated with the help of his practitioner and the TympaHealth solution. This emotive case study brought the challenges of hearing loss to life and showcased the product’s positive impact. To maximise reach and engagement, cut downs were produced for social media, helping to broaden the campaign’s appeal and increase its shelf life across multiple platforms.
IMPACT
Using the research as a hook, offering specialist interviewees and video content AMBITIOUS secured 12 pieces of top tier media coverage including in BBC, Telegraph and trade titles such as Hearing Health and Technology. In the vast majority of cases, the media coverage generated featured TympaHealth as the sole focus of the story.
The video, which was used within targeted social media advertising across Meta and LinkedIn led to a 10% increase in clicks from February to March, with reach increasing by over 50%. There was also a 6% increase in web traffic in the week following coverage landing, supporting the sales funnel through increased awareness.
Need to chat to someone? Please call our team today on 0117 905 1177
