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PR THAT HUMANISES A BRAND, FOSTERS TRUST AND INSPIRES ACTION
Community relations deliver a range of goals such as building or developing a community, influencing a community, advocating for a community, or seeking mutually beneficial relationships with a community. Community relations are often driven by civic and moral responsibility, with an organisation taking an active interest in the well-being of its communities.
We employ a multifaceted approach to elevate your presence and ensure your message resonates with the wider community. We craft dynamic B2P (Business-to-People) communication campaigns integrating market research, cultural insights, and innovative storytelling. Whether you’re launching a new brand, championing a cause, or needing to change perception and/or behaviour we’re adept at enhancing public understanding and driving meaningful connections. We achieve this through compelling content, newsworthy press releases and organising impactful events to leverage social media platforms and influencer partnerships to humanise your brand, foster trust, and inspire action.
Download our guide: PR in the Boardroom, winning over your CEO
ELEVATE YOUR BRAND TO DRIVE DEMAND AND WIN MORE CUSTOMERS
OUR APPROACH
INSIGHT
We listen to our clients’ business needs, navigate their markets and unlock new perspectives – connecting hidden insights with real-world strategy, designed to deliver an impact.
IDEAS
From insights and strategy to ideas with ambition, our team of communication experts translate emotion into engagement – connecting our clients with the conversations that matter.
IMPACT
With fully trackable data and analytics, we focus on metrics that move the needle to deliver our clients reach, credibility, ROI and business impact – for PR that connects.
OUR SECTOR EXPERIENCE
With a team of communications and creative experts across property, construction and built environment, engineering and innovation, technology, financial and professional services, pharma and healthcare, education, public sector, ESG and sustainability – we know what it takes to connect ambition with results.
WHY CHOOSE AMBITIOUS?
AMBITIOUS by name and nature, we are a trusted partner in strategic communications with a proven track record regionally, nationally, and internationally. Ranked among PR Week’s top 150 B2B agencies, we consistently score 9/10 in The Drum Recommends, based on client ratings. Our commitment to excellence is reflected in numerous accolades, including ‘Best PR Agency’ at The Drum Recommends Awards, along with multiple PRCA Dare and CIPR PRide Awards, celebrating our innovative work. Recognised as a ‘Best Employer’ at the Bristol Life Awards, we also feature in The Sunday Times Best Places to Work and were ‘Highly Commended’ in PR Week’s Best Places to Work, highlighting our team’s drive and dedication to exceptional client service.
HOW WE’VE HELPED OUR CLIENTS…
Digitech Case Study: Student Recruitment and Employer Engagement Growth with AMBITIOUS
We created a new school brand, raised awareness and boosted student applications through integrated marketing, employer engagement, and strategic communications.
“AMBITIOUS has transformed our social media presence with their innovative strategies and exceptional creativity. Their dedication and expertise have significantly boosted our brand engagement and online visibility. Couldn’t recommend them enough!”
READY TO ELEVATE YOUR BRAND?
Fill out the form below to get in touch with our team. Whether you have a question, need more information, or are ready to start a project, we’re here to help.
Need to chat to someone? Please call our team today on 0117 905 1177
FAQs
How can we assess which community relations activities are right for the organisation to get involved in?
Determining the most impactful community relations activities can be a challenge. As a first step, partner with community groups and not-for-profit organisations to build relationships and to better understand the community and areas of particular need. Next, decide which specific strengths and resources your company could utilise to meet the needs of the community. Not only will this play to your strengths, but the cause should stay true to your core values and ideally align with your mission. These activities may need to be reviewed regularly as the organisation grows.
What considerations do I need to make for incorporating community relations in my PR and communications strategy?
To make sure that your community relations efforts are sustainable and positively received, it’s important to maintain consistency. This starts with making sure that these activities remain a strategic priority with a dedicated budget and employee participation as well as clear goals – make them part of your company’s DNA. Your communications strategy should include a steady drumbeat of news about your community relations activities via press releases, your blog, and across owned social media platforms as well as newsletters and other channels. Maximise the partnerships you cultivate and get involved in their events and social media activities to engage with their communities. Always keep in mind the human impact of your initiatives and the benefits to the community.
Why do I need a public relations agency?
Using a fully-integrated B2B, community relations and corporate PR agency such as AMBITIOUS can deliver specialised knowledge and experience in crafting strategic communication, media relations, crisis management, and stakeholder engagement plans. We have strong and well-established relationships with journalists, editors, and media outlets and know what it is they’re looking for in a story which helps us secure the best media coverage possible for your brand. We then use the latest metrics to measure the results and impact of this. Agencies such as AMBITIOUS are also experts in minimising damage to your brand’s reputation in the event of a crisis and can offer guidance and council throughout challenging situations.
How would AMBITIOUS tailor a PR strategy to meet our business goals?
AMBITIOUS employs a robust approach to measuring the success of communications efforts. It’s different for each client because it’s tailored to your objectives and business goals. Here are some methods that we use:
Media coverage and reach:
- Tracking and analysing media placements across relevant channels to quantify the reach and impact of earned media.
- Align with KPIs such as brand awareness, reputation enhancement, lead generation, or customer engagement.
- Tracking digital metrics: such as website performance, leads, shares, views and google search rankings.
- Industry benchmarking: Comparing performance against industry competitors using metrics such as volume, sentiment analysis, views and share of voice.
How does AMBITIOUS measure the success of communications efforts?
AMBITIOUS employs a robust approach to measuring the success of communications efforts. It’s different for each client because it’s tailored to your objectives and business goals. We adopt the AMEC (Association for the Measurement and Evaluation of Communication) framework which consists of seven elements: objectives, inputs, activities, outputs, outtakes, outcomes, and impact.
It is a holistic measurement that can be applied across various communication disciplines, including corporate and B2B communications, community relations, digital communications, and stakeholder engagement as well as media relations. We assess variables such as audience reach, message penetration, sentiment, and behavioural changes, alongside quantitative data to ensure that communications strategies align with broader business goals and deliver measurable value across all areas.