Author Archive for: Helen Embleton

Entries by Helen Embleton

A Crisis Communications Statement – where to start?

Crises are by their very nature unexpected. And you may not recognise the need for reputation management services until the time you need some reputation management for your business! Things will inevitably go wrong at some stage and escalate into an issue that needs to be managed by effective communications. One tool you might need […]

How to successfully manage press release distribution

Oh how the world of PR has changed!  When I started out in the industry, press release distribution meant headed paper, a print run, photos developed and glued on, hardback envelopes and a trip to the post office. The process of getting press releases out to the media was a lengthy cycle of phone calls, […]

How to master construction and property development marketing

If you work in the construction and property industry, the chances are that over the past few years, you’ve seen your competitors up their construction marketing game. While word-of-mouth referrals are still a reliable way to drum up potential leads, increasing numbers of property businesses are building an online presence to expand their reach using […]