You’ve created a great hero piece of content for your latest property marketing campaign, and now is the time to make it work. Hero content is an activity that has impact; it makes a bang when it goes out. People sit up and notice your property marketing campaign. This type of content takes time and […]
Author Archive for: Helen Embleton
About Helen Embleton
Helen has over 18 years’ experience of developing and delivering effective PR campaigns – working for both PR agencies and in-house as a senior PR Manager.
Agency side, Helen worked at IMS Marketing Communications and Berkeley PR. Client experience includes everything from edtech and training providers through to environmental publishers and waste management firms. In-house, Helen’s experience includes seven years as PR Manager for Savills in the South West & Wales and PR Manager for logistics giant Wincanton.
A stickler for client service, she’s incredibly organised and experienced at running busy PR campaigns – from planning to delivering results - generating media coverage and handling sensitive crises and issues for clients.
At AMBITIOUS Helen is a Team Lead, heading up a range of clients across B2B, trade and corporate sectors. In particular, Helen has extensive property PR experience – from new developments to property agency. She is also a member of the South West Women in Property group.
Key Skills: PR planning, media relations and earned media, copywriting, crisis and issues management, client service
Entries by Helen Embleton
The construction industry is being heralded as the catalyst for our economic recovery; is it time to find your next property marketing agency in the UK? Recent announcements by the Government have included a £7.1 billion national home building fund and a £100 billion infrastructure plan. There are commitments to building and upgrading public services […]
Crises are by their very nature unexpected. And you may not recognise the need for reputation management services until the time you need some reputation management for your business! Things will inevitably go wrong at some stage and escalate into an issue that needs to be managed by effective communications, so one tool you might […]
Oh how the world of PR has changed! When I started out in the industry, press release distribution meant headed paper, a print run, photos developed and glued on, hard back envelopes and a trip to the post office. The process of getting a press release out to the press was a lengthy cycle of […]
The key to growth and success in the construction and property industry is delivering high-quality projects, in scope, and within projected timescales. While word-of-mouth referrals can be a reliable way to drum up new business, we’re seeing increasing numbers of businesses in the industry building an online presence to expand their reach. Much like domestic […]
At AMBITIOUS, we talk a lot about the PESO framework – our founder Lis Anderson has recently written a series of blogs on the planning tool. PESO and property development As a strategic framework, PESO outlines the integration of different media channels and tactics which can play a part in your PR or marketing campaign […]
With dwindling property pages in local media and huge competition for space in national supplements, residential and commercial developers need to think differently about their property PR campaign. Here are five points to consider when planning how your scheme will make headlines. What’s the problem? Strange question perhaps, but what problem does your property solve? […]
With much of the UK property market now ‘open for business’, residential developers are making plans to grab the attention of buyers and investors once more. So, if you are bringing a scheme to market over the coming months the role of PR will be key, here are a few pointers for your property marketing […]
Team AMBITIOUS donned its kit this season to help leagues4you encourage women (and men) around the country to get off the couch and onto the court with brand exposure. Leagues4you, run by the formidable Charlotte Waugh and her team, is on a mission to bring people together through social sports for friendship, community and wellbeing. […]
It's #LoveParksWeek 🌳 As the rain has cleared (for now), we thought we'd work the last hour at a beautiful park within wifi distance! Celebrate these amazing spaces on your doorsteps this week!💚 #WednesdayMotivation #LoveParks #ProtectParks pic.twitter.com/tkbtZZVBPB
A ✨ 𝕤𝕠𝕔𝕚𝕒𝕝 𝕞𝕖𝕕𝕚𝕒 𝕔𝕠𝕟𝕥𝕖𝕟𝕥 𝕤𝕥𝕣𝕒𝕥𝕖𝕘𝕪✨ is a core instrument to a brand's success. Learn about what it is and how it can help your brand in our blog ➡️ bit.ly/3f0tpri #SocialMediaMarketing #ContentMarketing pic.twitter.com/JRhtjS5tUx
Our A-team are always professional with a flare of fun 💼 🕺 We love to finding innovative ways of communicating, producing content, and getting results! Don't just take our word for it, thank you @ClinkClinkLtd for these kind words! #ClientLove #PRagency pic.twitter.com/qILj9iuK70