Oh how the world of PR has changed! When I started out in the industry, press release distribution meant headed paper, a print run, photos developed and glued on, hard back envelopes and a trip to the post office. The process of getting a press release out to the press was a lengthy cycle of […]
Author Archive for: Helen Embleton
About Helen Embleton
Helen has over 18 years’ experience of developing and delivering effective PR campaigns – working for both PR agencies and in-house as a senior PR Manager.
Agency side, Helen worked at IMS Marketing Communications and Berkeley PR. Client experience includes everything from edtech and training providers through to environmental publishers and waste management firms. In-house, Helen’s experience includes seven years as PR Manager for Savills in the South West & Wales and PR Manager for logistics giant Wincanton.
A stickler for client service, she’s incredibly organised and experienced at running busy PR campaigns – from planning to delivering results - generating media coverage and handling sensitive crises and issues for clients.
At AMBITIOUS Helen is a Team Lead, heading up a range of clients across B2B, trade and corporate sectors. In particular, Helen has extensive property PR experience – from new developments to property agency. She is also a member of the South West Women in Property group.
Key Skills: PR planning, media relations and earned media, copywriting, crisis and issues management, client service
The key to growth and success in the construction and property industry is delivering high-quality projects, in scope, and within projected timescales. While word-of-mouth referrals can be a reliable way to drum up new business, we’re seeing increasing numbers of businesses in the industry building an online presence to expand their reach. Much like domestic […]
At AMBITIOUS, we talk a lot about the PESO framework – our founder Lis Anderson has recently written a series of blogs on the planning tool. As a strategic framework, PESO outlines the integration of different media channels and tactics which can play a part in your PR or marketing campaign – Paid, Earned, Shared […]
With dwindling property pages in local media and huge competition for space in national supplements, residential and commercial developers need to think differently about their property PR campaign. Here are five points to consider when planning how your scheme will make headlines. What’s the problem? Strange question perhaps, but what problem does your property solve? […]
With much of the UK property market now ‘open for business’, residential developers are making plans to grab the attention of buyers and investors once more. So, if you are bringing a scheme to market over the coming months the role of PR will be key, here are a few pointers for your property marketing […]
Team AMBITIOUS donned its kit this season to help leagues4you encourage women (and men) around the country to get off the couch and onto the court with brand exposure. Leagues4you, run by the formidable Charlotte Waugh and her team, is on a mission to bring people together through social sports for friendship, community and wellbeing. […]
Whether you opt to invest in a full #pressrelease distribution service for your news, or if you use other methods to get news to your network of media contacts, here we share some key principles which apply to all: (2/2) ambitiouspr.co.uk/2021/01/12/…
Oh how the world of #PR has changed! Who remembers when press release distribution meant a print run, hard back envelopes & a trip to the post office? Today, there's a host of tools to help PR profs manage everything from building media lists, through to sending the story (1/2)
'An effective content marketing strategy should put the customer front and centre; think about the problems they are currently facing.' In this @newbusinessmag article, @SJWoodhouse explains why you shouldn't ditch your marketing plans in 2021: bit.ly/3nWdcVB pic.twitter.com/5HEzMSP30o
A peak behind the scenes at a campaign we are working on to launch a new mixed use property development in central #Bristol. The incredible @inkiegraffiti is on board to support the arts strategy for the launch. Here he is doing what he does best…👀 pic.twitter.com/uONsJqyb3O
Did you know that an average of 6.5M Brits listen to podcasts weekly? 🎙️ There is true potential in #B2Bpodcasting, and if there ever was a time to start one, it would be now! Here are 10 reasons why you should: ambitiouspr.co.uk/2020/10/30/… #B2Bpodcast pic.twitter.com/H1SmQeQF9Y