Oh how the world of PR has changed! When I started out in the industry, press release distribution meant headed paper, a print run, photos developed and glued on, hard back envelopes and a trip to the post office. The process of getting a press release out to the press was a lengthy cycle of […]
The key to growth and success in the construction and property industry is delivering high-quality projects, in scope, and within projected timescales. While word-of-mouth referrals can be a reliable way to drum up new business, we’re seeing increasing numbers of businesses in the industry building an online presence to expand their reach. Much like domestic […]
At AMBITIOUS, we talk a lot about the PESO framework – our founder Lis Anderson has recently written a series of blogs on the planning tool. As a strategic framework, PESO outlines the integration of different media channels and tactics which can play a part in your PR or marketing campaign – Paid, Earned, Shared […]
With dwindling property pages in local media and huge competition for space in national supplements, residential and commercial developers need to think differently about their property PR campaign. Here are five points to consider when planning how your scheme will make headlines. What’s the problem? Strange question perhaps, but what problem does your property solve? […]
With much of the UK property market now ‘open for business’, residential developers are making plans to grab the attention of buyers and investors once more. So, if you are bringing a scheme to market over the coming months the role of PR will be key, here are a few pointers for your property marketing […]
Team AMBITIOUS donned its kit this season to help leagues4you encourage women (and men) around the country to get off the couch and onto the court with brand exposure. Leagues4you, run by the formidable Charlotte Waugh and her team, is on a mission to bring people together through social sports for friendship, community and wellbeing. […]
