You’ve created a great hero piece of content for your latest property marketing campaign, and now is the time to make it work. Hero content is an activity that has impact; it makes a bang when it goes out. People sit up and notice your property marketing campaign. This type of content takes time and […]
Author Archive for: Helen Embleton
About Helen Embleton
Helen has over 18 years’ experience of developing and delivering effective PR campaigns – working for both PR agencies and in-house as a senior PR Manager.
Agency side, Helen worked at IMS Marketing Communications and Berkeley PR. Client experience includes everything from edtech and training providers through to environmental publishers and waste management firms. In-house, Helen’s experience includes seven years as PR Manager for Savills in the South West & Wales and PR Manager for logistics giant Wincanton.
A stickler for client service, she’s incredibly organised and experienced at running busy PR campaigns – from planning to delivering results - generating media coverage and handling sensitive crises and issues for clients.
At AMBITIOUS Helen is a Team Lead, heading up a range of clients across B2B, trade and corporate sectors. In particular, Helen has extensive property PR experience – from new developments to property agency. She is also a member of the South West Women in Property group.
Key Skills: PR planning, media relations and earned media, copywriting, crisis and issues management, client service
The construction industry is being heralded as the catalyst for our economic recovery; is it time to find your next property marketing agency in the UK? Recent announcements by the Government have included a £7.1 billion national home building fund and a £100 billion infrastructure plan. There are commitments to building and upgrading public services […]
Crises are by their very nature unexpected. And you may not recognise the need for reputation management services until the time you need some reputation management for your business! Things will inevitably go wrong at some stage and escalate into an issue that needs to be managed by effective communications, so one tool you might […]
Oh how the world of PR has changed! When I started out in the industry, press release distribution meant headed paper, a print run, photos developed and glued on, hard back envelopes and a trip to the post office. The process of getting a press release out to the press was a lengthy cycle of […]
The key to growth and success in the construction and property industry is delivering high-quality projects, in scope, and within projected timescales. While word-of-mouth referrals can be a reliable way to drum up new business, we’re seeing increasing numbers of businesses in the industry building an online presence to expand their reach. Much like domestic […]
At AMBITIOUS, we talk a lot about the PESO framework – our founder Lis Anderson has recently written a series of blogs on the planning tool. As a strategic framework, PESO outlines the integration of different media channels and tactics which can play a part in your PR or marketing campaign – Paid, Earned, Shared […]
With dwindling property pages in local media and huge competition for space in national supplements, residential and commercial developers need to think differently about their property PR campaign. Here are five points to consider when planning how your scheme will make headlines. What’s the problem? Strange question perhaps, but what problem does your property solve? […]
With much of the UK property market now ‘open for business’, residential developers are making plans to grab the attention of buyers and investors once more. So, if you are bringing a scheme to market over the coming months the role of PR will be key, here are a few pointers for your property marketing […]
Team AMBITIOUS donned its kit this season to help leagues4you encourage women (and men) around the country to get off the couch and onto the court with brand exposure. Leagues4you, run by the formidable Charlotte Waugh and her team, is on a mission to bring people together through social sports for friendship, community and wellbeing. […]
🇪 comes next in the 𝙋𝙀𝙎𝙊 model. This stands for 𝙚𝙖𝙧𝙣𝙚𝙙 𝙢𝙚𝙙𝙞𝙖, the unpaid coverage generated through press releases, features, providing topical comments, interviews, and influencer outreach. Find out how to use 𝙋𝙀𝙎𝙊 to your advantage: buff.ly/3s87mCC pic.twitter.com/GdIRXw6brB
🅿️ stands for 𝙥𝙖𝙞𝙙 𝙢𝙚𝙙𝙞𝙖, the advertising that you pay for 💰💻 Learn how you can use this to your advantage in your business with our detailed explanation of the 𝙋𝙀𝙎𝙊 model: buff.ly/3s87mCC pic.twitter.com/wQFYdwR9wC
What does 𝙋𝙀𝙎𝙊 stand for? This week we’ll be explaining exactly that! Each letter represents a different form of media and the action it takes. Stay tuned to see how this can help create content for your business! ✨ buff.ly/3s87mCC pic.twitter.com/GTBdg9DvmH
We had a great time with @TVsAndyClarke last night as he taught us how to make some showstopping cocktails. Darker and stormy was closely tied with the lemon fizz drop as the team's favourites! pic.twitter.com/yuW11ESXd9
Today is #WorldHealthDay 💪 To celebrate, we thought we'd share our 3 top tips on staying healthy at home: 😴⏰ Get 8 hours kip and try to wake up at the same time every morning 🚶♀️🏞 Get outside, aim for 10k steps a day 🥬🍩 Eat healthily but treat yourself occasionally! pic.twitter.com/ZhQzVn2XZp