How we communicate as individuals and as brands is changing. As AI plays an increasing role in how we live and work, the tools we use to create content, the channels through which we publish and consume and the way we engage also change rapidly. The opportunities AI presents to the communications profession (in all […]
Stakeholder mapping gives businesses the insights they need to develop and execute successful strategies. When it comes to managing both relationships and reputational risks, identifying and prioritising project stakeholders is a critical and hugely beneficial process. This is where a well-thought-out and well-considered stakeholder mapping process can lead to better business outcomes. But the big […]
Public Relations (PR) strategies are essential for construction companies operating in the B2B space. Implementing effective construction PR initiatives can not only enhance brand visibility but also foster credibility, trust and business growth. The construction industry, historically, hasn’t always been great at securing positive PR coverage, but there are hidden gems of newsworthy stories among […]
Successful digital transformations have one thing in common: adaptability. During any major change to business models and functions, an open, adaptive mindset is necessary. While a certain amount of instability is to be expected, everything can go smoothly with effective change management and a strong communications strategy. What is a digital transformation? The digital revolution […]
The way people shop for services and products has changed dramatically in the last decade. According to research from Brightlocal, 97% of consumers will search online for a local business. A great construction marketing strategy is as crucial for the construction industry as it is for any business. However, marketing a construction business differs from […]
Client service – what is it and why does it matter? At AMBITIOUS, we talk a lot about client service. It’s important to us, essential even. Top-notch client service is in the very fabric of what we do. As an agency, you can deliver great results but without good client service, your clients will always […]
Stakeholder mapping is a valuable tool that could determine the lifecycle of your next important project or product launch. To develop new initiatives or projects, you’ll need support from your stakeholders. By visualising your key stakeholders, you can plan with greater confidence and avoid potential hazards at an early stage. How do I identify potential […]
What is issues management in public relations? Understanding issues management Issues management is a key component of public relations, focusing on identifying, assessing, and responding to emerging issues and trends. The issues management process involves constant monitoring of the external environment, seeking out changes and developments that may impact your business operations. As public relations […]
The isolation we’ve collectively experienced as a result of the COVID-19 pandemic means that consumers have begun to crave a more down-to-earth, human-oriented approach to marketing. One which approaches them as people rather than consumers. This shift can be seen in the changing themes of the most popular buzzwords in communications, with phrases such as […]
The construction industry is being heralded as the catalyst for our economic recovery; is it time to find your next property marketing agency in the UK? Recent announcements by the Government have included a £7.1 billion national home building fund and a £100 billion infrastructure plan. There are commitments to building and upgrading public services […]
