Entries by Helen Embleton

The benefits of stakeholder mapping

Stakeholder mapping gives businesses the insights they need to develop and execute successful strategies. When it comes to managing both relationships and reputational risks, this is a critical and hugely beneficial process. A well-thought-out and well-considered stakeholder mapping process can lead to better business outcomes. So why is stakeholder mapping important and what does it […]

Harnessing the power of social media for healthcare

Social media has transformed the way businesses engage with their audiences, and the healthcare industry is no exception. Healthcare organisations in the B2B and B2C sectors have already realised the importance of healthcare PR and are now ramping up their social media presence as a powerful tool in patient care. In terms of meeting patients where […]

Property PR: thinking beyond the media

It often feels like the UK media has got it in for property and real estate businesses. Whether your market sector is construction, the real estate sector, the built environment or fund management, negative press coverage tends to outweigh the positive. However exciting and innovative your project is, it’s hard to escape comments on planning […]

Fifteen PR ideas for construction companies

Public Relations (PR) strategies are essential for construction companies operating in the B2B space. Implementing effective construction PR initiatives can not only enhance brand visibility but also foster credibility, trust and business growth. The construction industry, historically, hasn’t always been great at securing positive PR coverage, but there are hidden gems of newsworthy stories among […]

How to communicate during a digital transformation

Successful digital transformations have one thing in common: adaptability. During any major change to business models and functions, an open, adaptive mindset is necessary. While a certain amount of instability is to be expected, everything can go smoothly with effective change management and a strong communications strategy. What is a digital transformation? The digital revolution […]

Boost your share of voice in healthcare PR

The healthcare industry is facing unique communications challenges that conventional PR campaigns might struggle to face. Some of these challenges might include health-based ad targeting, regulations restrictions and negative public perception. PR and communications strategies are imperative for tackling these issues. It’s also important for helping your practice, team or facility stand out in an […]

How to market a construction business

The way people shop for services and products has changed dramatically in the last decade. According to research from Brightlocal, 97% of consumers will search online for a local business. A great construction marketing strategy is as crucial for the construction industry as it is for any business. However, marketing a construction business differs from […]

5 companies driving equity in the South West

The theme of International Women’s Day 2023 is #EmbraceEquity.  While the two may sound similar, it’s important not to confuse them. Equality and equity have very different meanings and real-world outcomes. Defining equity On a basic level, equality means giving every individual from a group the exact same resources or opportunities. Sounds fair. But this […]

New B2B: your audience’s expectations now

The world has changed rapidly over the past few years, making it necessary to rethink how you do business. Uncommon practices like Zoom meetings and working from home have rapidly become business as usual. Decision-makers are more comfortable with digital self-service and making large purchases online. While many use their individual experiences with B2C to […]

Client charter for AMBITIOUS businesses

Client service – what is it and why does it matter?  At AMBITIOUS, we talk a lot about client service.  It’s important to us, essential even. Top-notch client service is in the very fabric of what we do. As an agency, you can deliver great results but without good client service, your clients will always […]