Posts

A Crisis Communications Statement – where to start?

Crises are by their very nature unexpected. And you may not recognise…

Earned media and the PESO framework

In our last blog we took a wide angle look at the PESO framework;…
PESO model

The PESO model and how it can help your business or client

What is the peso model? The term PESO model may not mean much…
how to handle journalists

How to handle journalists in a crisis situation

Media relations 101 Handling journalists is the bread and butter…
AMBITIOUS

DOMAIN AUTHORITY, SEO AND PR – THE BASICS

A successful SEO plan can significantly increase your brand or…