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Paid media and the PESO framework
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In this final blog in our series examining the PESO framework,…

Shared media and the PESO framework
What is shared media and why is it important? This is our fourth…

Owned media and the PESO framework
In our third blog about the PESO framework, we delve a little…

Earned media and the PESO framework
In our last blog we took a wide angle look at the PESO framework;…

The PESO model and how it can help your business or client
The term PESO model may not mean much to you, but if you create…