Posts

Paid media and the PESO framework

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In this final blog in our series examining the PESO framework,…
shared media

Shared media and the PESO framework

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What is shared media and why is it important? This is our fourth…
What is owned media

Owned media and the PESO framework

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In our third blog about the PESO framework, we delve a little…

Earned media and the PESO framework

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In our last blog we took a wide angle look at the PESO framework;…
The PESO model and how it can help your business or client

The PESO model and how it can help your business or client

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The term PESO model may not mean much to you, but if you create…