Posts

Paid media and the PESO framework

In this final blog in our series examining the PESO framework,…
shared media

Shared media and the PESO framework

Shared media and the PESO model Shared media is a pivotal piece…
owned media

Owned media and the PESO framework

The term 'PESO' was coined back in 2014 in the book Spin Sucks…

Earned media and the PESO framework

In our last blog we took a wide angle look at the PESO framework;…
PESO model

The PESO model and how it can help your business or client

What is the peso model? The term PESO model may not mean much…