Posts

owned media

Owned media and the PESO framework

The term 'PESO' was coined back in 2014 in the book Spin Sucks…

Earned media and the PESO framework

In our last blog we took a wide angle look at the PESO framework;…
PESO model

The PESO model and how it can help your business or client

The term PESO model may not mean much to you, but if you create…