Barwood Capital
“By generating a pipeline of news to the market, and gaining coverage in channels investors, agents and landowners, we have been able to keep Barwood Capital front of mind with their target audiences.”

Helen Embleton, Client Services Director, AMBITIOUS PR


Media relations


Barwood Capital (Barwood) is an owner managed business founded in 2009, specialising in UK regional investment and development. Its purpose is to innovate and unlock value, generating strong and sustainable growth.

Barwood achieves this by investing responsibly in UK regional real estate and combining nimble capital with the talents of its exceptional people and experienced partners.

Barwood came to AMBITIOUS seeking support to boost its profile through media coverage. The team was looking for an agency with a strong track record in the property sector, who could hit the ground running. With a bank of stories ready to go, Barwood wanted to work with a hands-on agency who could co-coordinate PR activities across their business from acquisitions through to residential and industrial property investment.

Activity / support to date has included:

  • Production of a pipeline of news stories centring on property deals, fund launches and Barwood’s growing team.
  • Proactive media outreach to generate regular coverage in top tier media titles.
  • Content produced for investor newsletter.
  • Counsel provided to Barwood’s senior team on ESG communications
  • Working with Barwood’s team to ensure co-ordination of media coverage with social media posts and stories going live on the Barwood website.

During the first six months of the programme, AMBITIOUS generated consistent media coverage across top tier property, investment and regional titles with a combined reach figure of over 6m.

Coverage appeared in titles including Property Week, EG, Commercial News Media, Costar, Property Funds World, UK Property Forums, Insider Magazine and Business Leader.