Entries by Tom Sale

Newsjacking: get your story heard

Newsjacking is a brilliant technique that can enhance any content marketing strategy. The practice is all about aligning brands and their messages with current events and breaking news. Piggybacking on trending topics and news stories to ensure that your business is front and centre can give you some serious mileage when it comes to brand awareness. […]

The five basic questions a press release must cover

A press release answers five basic questions to be effective. It is a fantastic way to boost publicity for a business or client. Ensuring that the story you’re selling in is to the right publication, with the right readership, can be a game-changer. It rewards you with the many benefits of earned media, with third-party […]

Minding your social media: essential updates

It’s imperative to stay on top of social media updates. It’s no secret that social media is a large part of any good marketing strategy. Thanks to the smartphone, billions worldwide are now open to receive tailored and strategic advertising from businesses. Thanks to these platforms, companies are more accessible and in the loop than […]