Entries by Tom Sale

The five basic questions a press release must cover

A press release answers five basic questions to be effective. It is a fantastic way to boost publicity for a business or client. Ensuring that the story you’re selling in is to the right publication, with the right readership, can be a game-changer. It rewards you with the many benefits of earned media, with third-party […]

Minding your social media: essential updates

It’s imperative to stay on top of social media updates. It’s no secret that social media is a large part of any good marketing strategy. Thanks to the smartphone, billions worldwide are now open to receive tailored and strategic advertising from businesses. Thanks to these platforms, companies are more accessible and in the loop than […]