Entries by Liam Britnell

Building a mission-focused brand

Every company has a mission statement nowadays. You can’t navigate the web without feeling bombarded by the glorified purpose of some of the leading world brands. As consumers become hyper-aware of the inner workings of businesses, simply stating a mission is no longer enough. A brand must be built around a mission, and it should […]

The Internet grows up: privacy and authenticity

The internet is nearly 40 years old, and it’s starting to grow up. It’s becoming a place where safety, privacy and authenticity are absolutely vital. The free-for-all, anything-goes digital communication superhighway has gone forever. Our article on ‘learning to play nicely online’ highlights how changing attitudes are tied to the seismic shift in digital/real-world relationships […]