Author Archive for: Elli

Entries by Elli Robinson

Beyond the Certification: How to Communicate Your B Lab Assessment Data

Becoming a B Corp is a milestone worth celebrating.   It represents months (sometimes years!) of reflection, assessment, and action. But certification isn’t the finish line; it’s the starting point for telling a powerful story about your organisation’s impact.   Too often, the rich data from the B Impact Assessment (BIA) remains hidden behind a login screen, […]

Becoming a B Corp: What does this mean to AMBITIOUS?

We’re pleased to share that AMBITIOUS is now a Certified B Corporation.   B Corps are businesses certified by B Lab for high standards of social and environmental performance, transparency, and accountability.  Why did we decide to go down this route? In short, B Corp aligns with our values, and our goals for our team, our clients and beyond. […]

2025 Sustainability Trends: sustainability reporting rule changes and more

In 2025, businesses will find themselves facing quite a shift when it comes to ESG practices. With new legislation that will impact businesses across Europe, the UK introducing new sustainability reporting standards and revisions to sustainable finance regulation, the landscape is set to shift with implications for businesses of all sizes. Like with any change, […]

Our B Corp journey: the first two months 

In the world of strategic comms and PR, it’s easy to get caught up in the day-to-day of client work and the ever-turning media landscape and forget about the bigger picture.    But at AMBITIOUS, since we were founded over a decade ago, we’ve always believed that we should have a positive impact on our community. […]