TORBAY PHARMA

Elevated Torbay Pharma’s employer brand with a multi-channel campaign showcasing employee stories to boost credibility and attract talent.

200

TP people engaged

employee videos filmed

in-depth case studies created

100%

people demonstrated potential for personal growth within the business

The consultancy from AMBITIOUS has been a huge asset, helping us look at things from a fresh perspective. It’s clear that you understand our needs and are invested in our success.

Emma Rooth
CEO at Torbay Pharma

Boosted Torbay Pharma’s employer brand with a multi-channel campaign highlighting employee stories to build credibility and attract high-quality talent.

INSIGHT

Torbay Pharma is a globally recognised contract development and manufacturing organisation (CDMO), licence holder and supplier of essential finished drug products. Based out of Paignton, Devon, Torbay Pharma supports pharmaceutical companies and healthcare providers worldwide with reliable delivery of terminally sterilised generic injectables for the hospital market.

With over 50 years of heritage Torbay Pharma has evolved from its roots in Torbay Hospital, as a small operation serving hospitals across South-West England, to a trusted pharmaceutical partner collaborating with some of the largest pharma companies worldwide.

Torbay Pharma is still a growing business with a headcount of over 200 people and a state-of-the-art manufacturing facility in Paignton.

In 2023, following its transition from public to private ownership, Torbay Pharma engaged AMBITIOUS as a partner for communications strategy PR.
Our role expanded to include internal and external communications, core messaging, and ongoing advisory support.
Most recently, we were briefed to raise Torbay Pharma’s profile as a valued employer — both regionally and nationally — to support talent acquisition across production, management, and leadership roles.

This campaign was rooted in a tailored PR strategy aimed at increasing visibility, humanising the brand, and creating meaningful touchpoints with prospective employees.

IDEAS

To build Torbay Pharma’s reputation as a great place to work, AMBITIOUS designed a campaign to:

Demonstrate growth milestones for the business.
Show the diversity of background and skills within the current team.
Use personal stories to show how skills can be transferred from one industry to another
Showcase Torbay as a magical place to live and work.

AMBITIOUS kicked off with a feature news story detailing the company’s evolution, highlighting its shift to private sector ownership and future ambitions. This was followed by a series of case studies showcasing the people behind the brand — from apprentices to seasoned professionals.

The case studies told the real-life stories of employees who had changed careers, relocated, advanced within the company, or entered the pharma world for the first time.
These narratives were captured in both written and video formats — including short-form talking head interviews and longer-form films.
The content was used across Torbay Pharma’s website, social media, and internal channels, while also supporting earned media outreach in regional publications.

Drawing on AMBITIOUS’ expertise in both public sector PR and healthcare & social care PR, the campaign ensured that the brand’s legacy, sector relevance, and social impact were effectively communicated.

IMPACT

Outtake:

The content produced gave Torbay Pharma a means of reaching new audiences through a number of channels.

Outcome:

By telling the stories through the eyes of Torbay Pharma people, AMBITIOUS were able to present an authentic and engaging picture of the business.

Impact:

The project has supported Torbay Pharma in enhancing the brand’s credibility and shown the potential for personal growth within the business. This is a major draw for candidates.

READY TO ELEVATE YOUR BRAND?

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